Promotion of Virtual Fairs / Events with Non-Partner Institutions

Handshake is designed to work with any candidate, including hosting events at campuses who may not use the platform. 

Before promoting an event to Career Centres and students, you will need to create an event in Handshake, you can see that workflow here. 

How to link off to an event in Handshake 

Since the institution you are hosting the event with does not partner with Handshake yet, you will need to work through that career centre/conference/club to actually promote the event or send emails. 

However, by hosting the event on Handshake, you will be able to track RSVPs, use the Check-In Kiosk and host via our Virtual Event Management platform.

1. Create an Event

We’ve gone through how to create an event in the past, but you can see that article here. Make sure the event is publicly visible when created. Otherwise, only students at institutions that approved the event will be able to register.

2. Copy Link to Use in Marketing Content 

Once you have created your event you need to promote it! Again, since the event is going to be hosted with a group who is not on Handshake, you will need to work with the career centre/conference/club to actually deliver the emails to the students highlighting the event. However, you should use the link to your event to help students see more information on your event and register, even if they do not have a Handshake account!

If you are curious how a student goes from an event to registering for an account, you can see that article here. 

Public Landing Pages

Public Landing pages will enable you as an employer to share events on non-Handshake platforms (LinkedIn, Email, your Talent Community) to share events with students. This is perfect for all marketing avenues!