The Employer Trust Score on Handshake is not something that is seen by students, or will affect your job postings visibility. This number is strictly something that is viewed by Career Services Centers to help aid them in their Employer vetting process.
A Company's Trust Score is based off a number of different factors. Making improvements to any of the following will help increase your Trust Score:
Your activity level on the platform.
The number of Approvals various schools.
How long the your company has been on the platform.
Company Profile completeness.
Whether or not the your company has a valid web address.
Whether or not the employees associated with the company on Handshake have an email address that matches the company domain name.
As a starting point, if you have a number of declines with schools at your company, we recommend that Employer Users reach out directly to Schools that have declined them. Each school is independently responsible for approving, declining, and giving roles to their employers and every school has different deciding factors when selecting which employers to connect with. Reaching out directly to their Career Services Office will open lines of communication between your company and the school, and you may be able to provide them any missing information that they may need to approve you with them on Handshake.
You can get the contact information of each University by searching for and clicking on the name of the College in the top blue search bar. The information will be located on the left side of their profile page.
Helpful Tip: Your Trust Score will remain N/A until you have done some sort of activity on Handshake. This includes posting jobs, requesting events, registering for fairs, etc. School approvals/declines do factor into the overall score, but they will not generate the initial score.