First destination data helps students navigate the workplace and proves the impact of Career
Services. Handshake’s FDS tool is user-friendly and increases response rates by up to 3x.
One method that has proven tried and true to increase First Destination Response rates, is to leverage on-going events with graduation seniors. With the recent addition of the FDS kiosk, you can use on-campus events to increase response rates without students needing to log into their Handshake accounts!
Make the Most of Graduation
Campus is bustling with end of year parties, concerts, and celebrations. Make sure the Career Center and FDS is part of the fun! Contact the organizer to see if you can station near the entry point with iPads for survey completion or put a link on their website.
Buzz in High Traffic Areas
Set up a table with iPads and posters in high traffic areas like the student union, cafeteria or the quad and ask students to complete the survey in exchange for candy, popsicles, or a cold beverage.
If there’s a popular coffee spot on campus, promote free coffee for those who complete survey for 1-2 hours over the course of a week. This will recreate buzz, awareness, and increased traffic each day, which benefits students, coffee shops and the Career Center. This tactic is more expensive, but definitely effective.
Buddy Up with Professors
Ask professors to promote the FDS survey in their class. Again, reminding them of the benefit to students.
Tie FDS to key milestones.
Before students graduate, catch them at opportune times...
Cap & Gown
Set up a table where students pick up their cap and gown. While they’re waiting in line, collect their responses.
Commencement rehearsals have been very successful for our customers.
Graduation events like Senior Sendoff is another great opportunity.
Post up by the bookstore to engage students returning books. Give out candy, popsicles or other giveaways to students who complete the survey. "What are you doing Next?” and invite them to share.
Did you know...
Princeton requires their students to complete FDS in order to get their caps and gowns, resulting in a 98% response rate!