Now that you understand what student reviews are and know how to access them, you can use them to better engage with students and promote your brand.
Here are three key practices to help you kickstart your journey towards transforming the feedback loop into a crucial recruiting tool that will attract informed and engaged candidates to your pipeline:
1. Respond to student reviews
“65% of job seekers say their perception of a company improves after seeing an employer respond to a review.” - Edelman Trust Barometer
Student reviews on Handshake allow you to directly communicate with your previous interns and learn about their experiences. Positive or negative, you are welcome to join the conversation and share your perspective.
When responding, it is recommended to keep the following tips in mind:
- Respond candidly and acknowledge the reviewers' concerns with facts and data.
- Never use an accusatory tone.
- Don’t offer an empty apology without any further explanation.
- Respond to reviews at your discretion and don’t feel obligated to respond to each one. When selecting reviews, it's important to have a balance of positive and negative ones. This allows for both constructive responses to criticism and grateful acceptance of praise.
- Offer to take the conversation offline.
- Thank the reviewer for taking the time to provide feedback for your company.
- Most importantly, always keep prospective candidates in mind. Take the opportunity to explain how you plan to address the mentioned issues in the future. This will show candidates that you are actively listening to your employees and taking necessary action.
“4 out of 5 candidates look to company reviews and ratings when making job decisions.” - U.S. Harris Poll
Responding to student reviews not only helps you engage with all students, but it also helps you manage your brand. By taking control of your brand's narrative, you can effectively shape and maintain a positive image for your brand.
2. Activate your past interns as brand ambassadors
Positive reviews are the most valuable asset for recruiting. According to a survey conducted by Glassdoor-U.S. Site Survey, most job seekers read up to seven reviews before deciding on a company. Therefore, it is crucial to have reviews and ensure they are either positive or constructively addressed, as outlined in best practice #1.
Leverage the resources that are available to you: both current and former interns. Students who have gained actual experience working at your company are your strongest advocates. They offer future interns a genuine perspective on the company from their peers.
To increase the number of student reviews on Handshake, follow these helpful tips:
- Send a welcome email encouraging new interns to write a review on their application and interview experience.
- Schedule a 30-day check-in and then follow up by asking for a review of their onboarding experience.
- Conduct exit interviews with your interns and set aside five minutes at the end of the meeting for them to write reviews of their experience on Handshake.
3. Use student reviews as a roadmap for future intern programming
Feedback is incredibly valuable, and the fuel for positive change. Taking the time to authentically hear back from interns will help you strengthen your employer's brand and give your organization a competitive edge for the upcoming recruiting season.
Improve the experience for future interns by making your past interns feel heard. We recommend the following tips:
- Contact considerate and helpful reviewers and ask for a 30-minute interview to gain further insight into their internship experience and any concerns they may have.
- Invite previous interns to attend planning workshops as you develop your next intern program. This will involve them in the process.
- Pair previous interns with new hires as advisors to provide them with an opportunity to mentor a younger student and help them through the onboarding process.