Activation and Engagement Emails

Hilary -

Activation and Engagement Emails

Handshake will be launching email campaigns this Fall 2018 to drive student activations. This Summer, we partnered with 30 pilot schools and reached out to their unactivated students via email campaigns. The content of these emails ranges from jobs (curated list of popular jobs, internships, part-time and on-campus opportunities) to events (upcoming events and career fairs). Other possible future content could include student Q&A, and student success stories.

Students from pilot schools will receive, at most, about five email campaigns over the Summer, with the ability to unsubscribe from all marketing communications without unsubscribing from mass emails or other Handshake notifications. We expect to launch to all schools in the Fall.

Note: if your school was not one of the 30 pilot schools, you will have your choice of dates to launch this feature to your students. 

  • September 2018 
  • October 2018
  • Wait until Spring 2019 to launch this initiative

 

Types of Activation and Engagement Emails

  • Job Content Emails - Jobs & Internships
    • Curated list of popular jobs and internships based on the student's major
    • Leverages jobs that are most viewed by current activated students within each school and major group
    • All jobs and internships displayed will have been approved by the student's career center
    • Mainly targeted at upperclassmen who are seeking full-time jobs and internships
    • Expected Cadence: ~1 email this Fall

 

 

  • Job Content Emails - Part Time & On-campus
    • Curated list of part-time and on-campus opportunities based on a student’s school
    • Leverages part-time and on-campus opportunities that are most viewed by current activated students within each school
    • All part-time jobs and internships will have been approved by the student's career center
    • Target all students but primarily underclassmen who are seeking part-time/on-campus work
    • Expected Cadence: ~1 email this Fall

 

  • Event Content Emails
    • List of upcoming events and career fairs in the Fall to prepare for before school starts
    • Leverages upcoming events & career fairs posted on Handshake at the student's school
    • Only showing events that are already approved by each school’s career center
    • Target all students
    • Expected Cadence: ~1 email this Fall

 

 

  • Handshake Community Content Emails
    • List of relevant content created and approved by the Handshake community of students, employers and universities
    • Target all students
    • Expected Cadence: ~1-2 email this Fall

 

 

  • Student Success Story Emails
    • Content: Student success stories and articles/resources posted on Handshake by career services and employers

 

  • Q&A Emails
    • Curated list of Q&A topics based on companies and students’ majors

 

List of pilot schools

University of California, Los Angeles

University of Wisconsin-Milwaukee

Northern Arizona University

Georgia State University

Kennesaw State University

Rutgers University

Louisiana State University

Colorado State University

The University of Akron

Northwestern University

Tarleton State University

Youngstown State University

Boston University

Tulane University

Hofstra University

The University of Tampa

University of Central Missouri

University of Miami

Baker College

Texas A&M University-Kingsville

Seattle University

Mercer University

Tennessee State University

The University of Scranton

Wesleyan University

Wake Forest University

Cornerstone University

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