How to Create a Campaign

Tawnya -

Please note: Premium features are for Handshake Premium accounts only. For more information, please check out this resource.

 

Value

  • Clear, structured calls to action in Campaigns, to increase RSVP & applicant conversion rates. 
  • For the first time, tag external Jobs and Events from your CRM or ATS directly in Campaigns to measure sourced RSVPs & applications right in Handshake.
  • Plus, collect a standardized ‘not interested’ signal for students who don’t take action, to help improve future Campaign targeting.

 

Functionality

Employer Campaign Creation 

First, select the type of Campaign you’d like to create

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A quick note to start - by selecting “Other” as your Campaign type, you’ll see the exact same Campaign Creation form that you’ve used previously (just without the ability to tag a specific job or event).

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If you select a “Job” or “Event” Campaign, you’ll have the option to link to a job or event in Handshake…

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  • Or to link to an external Job (e.g. right to your ATS or CRM, if it’s not posted in Handshake). 

 

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  • Or an external event (in your ATS or CRM)

 

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If you select “Career Fair”, you’ll tag your Career Fair registration as you normally would when creating a Campaign. 

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After tagging a Handshake Job, Event, or Fair, or creating your external Job or Event, you’ll see a new Card appear in your message.

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You can also choose to include the Job, Event, or Fair object in your follow up message.

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Finally, you can preview your Campaign at any time to see how the new Card will look with your message.

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Campaign Results

If you’ve chosen a Job, Event, or Career Fair Campaign, you’ll see “sourced” numbers for every Campaign - regardless of whether you’ve tagged a Handshake job / event / fair, or an external job / event.

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Student Messaging Experience

On web, students will see your messages exactly as you see them in your preview

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Student messages are also optimized for our iOS & Android apps

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