2019 October Activation and Engagement Campaign (Emails on Job Roles and Reviews Reminders)

Tawnya -

To engage students throughout the Fall 2019 season, Handshake is partnering with school teams to send timely and relevant email messages to activated and unactivated students. Our goal is to continue supporting school teams in providing a "ready to send" resource while increasing overall student engagement in Handshake. Please see below for details on the email will be sending out during October 23 - 25. 

School Participation:

  • To manage your opt-in preferences for the Fall 2019 Activation and Engagement Campaign, navigate to your feature preferences tab to indicate whether your institution would like to participate.

  • You can opt-in or out at any time for these emails through the feature preferences tab if the timing or content ever does not work for your team.

  • Please note! Only individuals who have the “Manage Feature Preferences” permission can opt into these campaigns. To learn more about this permission level, please refer to this help center article.

Small Experiment: 

We're running a very small experiment on Thursday 10/17 to test out another version of the Reviews collection email.  The test will only go to a handful of students at each participating school on Thursday - you can check out the language and layout of the email below.



  • The content of this round of emails will include two focus areas: job recommendations and a reminder on the ability to leave a Review on a summer experience. For full context on Reviews please view the information here.

  • Emails will go to activated and unactivated students that your institution has synced into Handshake. Email content is tailored by school year so emails will only go to students with the following school years indicated in Handshake: Freshmen, Sophomore, Junior, and Senior.

  • If a student decides to unsubscribe from this email, this will NOT affect future emails that your team might send from Handshake's Targeted Email tool.

  • These emails are not customizable. 

  • Sender for all emails: [Name listed in Targeted Email Preferences]

  • You are able to pull analytics on any Reviews left by students in our Insights tool. If you would like to see specific results for the first question of the Summer Experience Survey "What kind of experience did you have?" please  feel free to reach out to our support team

Email Designs:

Our marketing and design experts have created email messages tailored to unactivated and activated students with targeted messaging to Freshmen, Sophomores, Juniors, and Seniors. Please see below for design iterations that will be sent to respective student groups. 

Sender for all emails: [Name listed in Targeted Email Preferences]

Freshmen (Activated and Unactivated) + All Unactivated Underclassmen:

Subject A: See what [major name] students are applying to

Subject B: Your [uni name] Handshake account is almost complete



Activated Sophomores, Juniors, and Seniors who have not submitted a Review:

Subject A: [Name], there's still time to share a review



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