Spring 2020 Activation Email Campaign: Week of May 11th

Brit Gergen -

To engage students throughout the spring 2020 season, Handshake is partnering with school teams to send timely and relevant email messages to unactivated undergraduate students. Our goal is to continue supporting school teams in providing a "ready to send" resource while increasing overall student engagement in Handshake.  Read more about the entire Spring 2020 campaign here.

We recognize that students have a lot on their minds, but we want to make sure we continue to offer Handshake as a resource to them as they shift their search for jobs and internships online.  All emails scheduled to be sent the week of May 11th have been updated to address the COVID-19 crisis and gently remind students about how Handshake can help them.  Should you choose not to send emails to students during this time, we wanted to make it simple for you to opt out.  If you navigate to the Feature Preferences tab in Handshake, you’ll see a separate opt in/out toggle for this email send—you can use it to opt out of this email without opting out of future email sends.

While this was our last planned activation email for the spring, we plan to continue our campaign throughout the summer. We’ll send our first summer activation email the week of May 25th—more details to come.

NOTE: We offered this same option for our last two rounds of emails.  If you opted out of the March 30th or April 20th email send but did not opt out of the broader spring campaign, you remain opted in for the May 11th email send.

Please see below for additional details:

School Participation & Details

  • To manage your opt-in preferences for the Week of May 11th Campaign, navigate to your feature preferences tab to indicate whether your institution would like to participate.  If you are opted into the Spring 2020 campaign as a whole, you have been marked as opted into this email send.


  • Please note! Only individuals who have the “Manage Feature Preferences” permission can opt into these campaigns. To learn more about this permission level, please refer to this help center article.

  • Emails will go to unactivated undergraduate students that your institution has synced into Handshake.  Each student will only receive one email.
  • These emails are not customizable. If you would like to customize messaging or send to specific student groups in addition to, or instead of, these emails, we encourage you to leverage our  templates in Handshake's Targeted Email tool. Just navigate to Handshake, click Emails from the left column, and click the "Handshake Templates" button on the right side of the screen. 

Example Content

Subject Line: "[Student Name], these companies are hiring students now." 

Please note that this mockup includes placeholder images and text for jobs and employers that will be populated based on the student's major. There may also be slight tweaks to the language used.


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