Product Announcement—November 1, 2022

Recently released

For career services...

Custom event disclaimers

You can now configure a legal disclaimer that will be displayed to students on event registration pages if an employer is attending the event. Please note that your disclaimer will not be visible until the newly updated event registration page launches to students. 

• Read about configuring a custom event disclaimer here.

For students…

(Experiment) Employer collection “badge” and filter

We’re testing a “badge” on employer profiles and job postings indicating that the employer was added to an employer collection by your team, and a filter on the jobs page allowing your students to identify opportunities posted by employers in collections. Both are visible to 50% of students.

• Read about the employer collection badge and filters here.

For employers…

Employer validation

We’ve implemented our new employer validation process. To ensure a smooth rollout, employer validation data points will slowly be incorporated into the employer Trust Score starting in early November. As employer validation is being incorporated, you can expect to see most employers' Trust Score rise. Then, after the busy back to school season, we’ll remove the Trust Score.

• Learn more about employer validation here.
• Share this help article with employer partners if they have questions.

Messaging students

As we work to replace the Trust Score with Handshake’s new employer validation process, we’re changing the way employers gain permission to send messages to students. Previously, employers have needed a Trust Score of 80 or above to send messages. We’ve begun rolling out a new rule that employers will instead need at least one approved job at an institution in order to message that institution’s students. The new rule is in place for a subset of employers—we will continue rolling out the new rule to more employers over the coming weeks. Note: with employer validation in place, Handshake is now monitoring employer messages for signs of malicious activity.

Employer campaign relevance

Recently, we made an update that improves the students we target with large employer campaigns. Campaigns can only be sent to 5,000 students maximum. If an employer builds a campaign segment that includes more than the 5,000 student maximum, we send the campaign to the 5,000 students most likely to engage. Previously, we only looked at students who had logged onto Handshake most recently. With this change, we incorporated several new criteria to improve the likelihood the student will be interested in the campaign:

• Messaging activity in the employer’s industry (i.e. received or sent a message)
• Career fair attendance (i.e. RSVPed for a career fair within the employer’s industry)
• Job activity (i.e. saved, applied, viewed a job)
• Campaign activity (i.e. clicked or responded to a Campaign)

We are continuously working to improve the quality of the machine learning model that powers premium employer campaign relevance. We've already seen ~30% year over year improvements to our fall 2022 click-through rates as a result of our work this year so far. 

Coming soon

For career services…

Events featuring alumni

We’re adding new fields to the event creation form to allow your team to share alumni speaker details (like grad year, major, current employer, and more)—students will see those details on the new event registration page.

Event character limits

We’re introducing a limit of 85 characters for event titles and 1500 characters for event descriptions. This also applies to events created by employers. This change will ensure that event information remains easily digestible for students, especially when browsing Handshake on a mobile device.

For students…

(Experiment) Remote filter in job search

In the coming weeks, we’ll test a new filter on the job search page that help students quickly find remote opportunities.

Event discovery page

We have incorporated partner feedback into the new student event discovery experience, which includes 1) increasing visibility of events/fairs hosted by career services 2) making it easier for students to find all types of events/fairs 3) improved event relevancy. We plan to start rolling this out to a subset of students in early November. It will launch to all students a few weeks later.

• Note: The new event discovery page includes a new design for event cards—this new design will be reflected on the homepage as the new page launches too.
• Learn about the new event discovery page here.

Event registration page

We’ve updated this page to provide more contextually relevant information like details of featured alumni in attendance, similar event suggestions, and new event categories to help students better understand the purpose of an event. Note: the updated page will hide comments from students. The updated event registration page will roll out to a subset of students in early November. It will launch to all students a few weeks later.

• Learn about the new event registration page here.