Managing Content on the Feed

The Post Composer enables employers to use text and video to build brand recognition among students directly within their job search experience. It allows employers to showcase the breadth of job opportunities available within their postings.

All role types can access the Post Composer to post on behalf of themselves. With the appropriate permissions, they can also post on behalf of their employer.

Company-level posting permissions can be configured by the owner or an admin of the company profile. Learn more about How to Configure Role Level Permissions.

Topics:

• Access the Post Composer
  • Posting on your own behalf or on behalf of your company  
• Create and post content 
  • Text 
  • Adding links
  • Photos and videos 
  • Alternative text 
• Manage the Post Composer 
  • Delete post 
• Post analytics 

Access the Post Composer 

Click your name in the upper-right corner of the page, then select Open home feed from the dropdown. 

• To navigate back to Handshake, click the button Open employer app in the upper-right corner of the page.

• Alternatively, you may click My profile from the left navigation bar, then click the Posts tab. 

Posting on your own behalf or on behalf of your company 

To create a post, either on your own behalf or on behalf of your company, click into the text field. Then, select whether you want to create a text post or upload an image or video.

• For Basic and Plus accounts, only the owner can post on behalf of their company.
• For Premium accounts:
  • The owner can post on behalf of the company.
  • Users with other roles can post on behalf of the company only if granted the relevant permission by the owner or an admin.

After selecting to create a text post or uploading an image or video, click the down arrow next to your name.

In the pop-up modal, select whether you want to post on your own behalf or on behalf of your company, then click the black button Done. 

• Your posts will be visible to candidates and career services users at schools where your company is approved, as well as to other employer users.

Create and post content 

Text

To share content in text form, click into the text field and then click the hyperlinked text "text post" in the modal. 

In the next modal, enter the information you want to share with the community. 

Note: there is a 1500 character limit. 

To add media to your text post, click the image icon to the left of the button Post, then follow the steps outlined for Photos and videos.  

Adding links 

Posts can include hyperlinks, and the post will show a preview associated with the link. 

• If your post includes multiple links, the last link will take preview precedence.
• If your post includes a video, the video will take preview precedence. 

As soon as you’re ready to share your post with early talent, click the black button Post.

Photos and videos 

To share content in photo or video format, click into the text field, then click the white button Choose file.

A window will open prompting you to select the file from your computer. Navigate to where the video is saved on your computer and select it.

A button with an image icon appears at the center of the page, displaying a rotating black line to indicate that the video is uploading. 

After the photo or video is uploaded, it will appear within the post modal. Add text to accompany the post, if desired. 

• To remove the photo or video, click the X in the upper-right corner of the modal window. 

As soon as you’re ready to share your post with the community, click the black button Post.

Alternative text 

To add alternative text to an image, click the "Add alt text" button located to the left of the image. 

In the pop-up modal, provide a description of the image in the text space located beneath it, then click the black button Save. 

Manage the Post Composer

Delete post

To permanently remove a post that is no longer relevant or that you no longer want to promote, click the Posts tab on the Profile page. 

Locate the post, click the ellipsis icon, then select Delete from the dropdown. 

In the pop-up modal, click the red button Delete.

• To keep the post, click the white button Cancel. 

Once the post is deleted, the message “Post deleted” will appear in a black banner in the bottom-right corner of the page. 

Post analytics 

You can view the total number of impressions and likes your content receives to identify which types of content resonate with your audience and optimize your strategy.

• You cannot view which specific users viewed or liked your posts.
• When viewing other users' content, you can only see the total number of likes.

Reach and connect with over 15M+ active job seekers on Handshake by following these best practices.