How to Create a New First Destination Survey

Rob Midson -

The first destination tool in Handshake gives you the marketing, collection and reporting tools that you need to tell the success stories of your graduates. Learn how to create a first destination survey below.
  1.  Click First Destination on the left navigation bar
  2. Click New First Destination Survey in the top right corner of the page
  3. Enter in the key dates for your survey
    • Reporting year: the year that you will be reporting on.
    • Name: Make sure your first destination has a descriptive name that you can refer back to when analyzing.
  4. Enter in the graduation groups for your survey
    1. Graduation groups: graduation groups are the different sets of graduating students that you will be sending the survey to. Learn more about graduation groups here.
      1. Example - send two different invitation and reminder emails spring undergraduate and graduate students.
  5. Click Next to move onto the Survey Details page
    1. Name: This name will affect how the survey shows up to students if they are added to multiple first destination surveys.
    2. Is this survey mandatory?: This is only used for reporting purposes and will not be reflected in the student experience. This field will help to track how making a survey mandatory impacts response rates.
    3. Include Handshake Incentive: Each August and December, Handshake will choose 10 students from participating schools to receive $250 Amazon gift cards. You may also specify custom incentives when setting up your emails.
    4. Minimum Graph data points: Students will see data compared to their classmates for their type of work and salary information, this will be the minimum responses necessary for students to see the information.
    5. Sender Info: Invitations and reminder emails will appear to be sent from this person. Sender info can be further customized for each email.
    6. Custom Questions: If you would like to ask additional questions on your first destination survey you can do so in a survey that you can attach here. You can also create a survey from this page if you have not yet added your additional questions in the surveys section. Learn more about how to add custom questions using skip logic to your survey here.
    7. Customize emails for each graduation group: If you are interested in setting custom invitation and reminder messages for each graduation group that you have setup please review the instructions here.
  6. Click Next
    1. Review the Timeline and Emails section of the First Destination setup 
    2. Make sure to check each graduation groups email invite and reminder dates using the drop down
    3. Graduation_Date_Selection.png
    4. If you would like to change the dates of any of the emails click Customize Timeline 
  7. Click Next (or Done and then Next)
    1. Enter in your custom message and choose your default sender or enter a custom one
    2. Click Next
  8. Enter your custom messages for each reminder email by following the same process in step 8.
    1. If you are interested in seeing what your email will look like click Send Test Email. Note: this test will include information since the last time you saved the survey. If you don't see this option save your survey first. 
    2. View all student emails here.
    3. Learn more about how to add custom questions using skip logic to your survey here.
  9. Click Save
  10. Add students to your survey
    1. Add students via email or via the manage students page to your surveyClick_add_students_or_use_the_manage_students_page.png
    2. Click Add Students
      1. Copy and paste a link of graduating students email addresses to add them to a graduation group.
      2. Add students via the Manage Students page.
        • Click Manage on the left navigation bar.
        • Filter down to the students you are interested in sending this to.
        • Example: Seniors or Graduation Date Range = May 1, 2016 - May 31, 2016
        • Click Add to First Destination Survey and select a survey and a graduation group
  11. To publish the survey select Publish from the Timeline & Emails page
    • You can come back into the survey to edit these details at any time
  12. Once your survey is published you can wait for your invite and reminder emails to kick off for the graduation groups that you have added! 



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