The Feed Engagement dashboard in Analytics can help you recognise which aspects of the home feed your students and alumni engage with and when.
To navigate to this dashboard:
1. Click Analytics from the left navigation bar
2. Click Dashboards from the tabs at the upper-left of the page
3. Click Feed Engagement from the tile selections
The reports included in this dashboard, along with the fields you can filter on, are listed below.
Helpful definitions when reviewing data
- Feed Users: Students that landed on the home feed
- Impressions: The number of times an item in the home feed was displayed onscreen
- Clicks: The number of times the student clicks anywhere on an item in the home feed Video
- Plays: The number of plays when a video is watched for 3 seconds or more
- Reactions: The number of times a student liked an item in the home feed
- Items: All items available on the home feed, including posts, videos, job postings, etc.
- Trailing: All of the data within the set of days up until present day (e.g. 7-day, 28-day trailing)
- Engagement: A breakdown of how users interact with your post, including Likes.
Dashboard filters
- Activity date = When the activity took place
- Student College
- Student Level of Study
- Student Course Group
- Student Course
- Student Label
- Post Author Type = The type of user that posted the content to the home feed
- Career Interests: Job Functions
- Career Interests: Industries
Reports
Images will be available in the future
- Count of Feed Users = Total number of student/alumni users that access the home feed
- Feed Users
- Items Impressed per Feed User
- Items Clicked per Feed User
- Videos Impressed per Feed User
- Videos Clicks per Feed User
- Items Impressed per Feed User by Item Type - Trailing 28 days
- Items Clicked per Feed User by Item Type - Trailing 28 days
Video Engagement
- Post Author Type
- Post Author Name
- Video Name
- Video Text
- Count Distinct Users with Impressions
- Count Distinct Users with Reactions
- Count Distinct Users with Plays
- User Video Engagement Rate
- User Reaction Rate
Text Post Engagement
- Post Author Type
- Post Author Name
- Context Text
- Count Distinct Users with Impressions
- Count Distinct Users with Reactions
- User Reaction Rate
Links Engagement
- Post Author Type
- Post Author Name
- Link Text
- Link URL
- Count Distinct Users with Impressions
- Count Distinct Users with Clicks
- Count Distinct Users with Reactions
- User Click Rate
- User Reaction Rate