Student Emails: Activation Series

Tawnya -

These are strategically timed emails to orient users to the features of Handshake. Emails are sent exclusively to students that have activated their Handshake accounts, and all emails are sent from “”. Messages will only be sent once in a semester.




To underclassmen:

Subject: “(firstname), here are 3 students who HUSTLED to land jobs before junior year”



To Liberal Arts students:

Subject: “What kind of jobs can I get with my Liberal Arts degree?”



To Business students:

Subject: “(firstname), check out stories from students with jobs at top companies”



To STEM students:

Subject: “(firstname), STEM majors like you are landing great jobs. Check out their stories!”


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