In an increasingly digital world, virtual recruiting continues to play a key role in connecting with top talent.
With the rise of digital recruiting strategies among employers, the Handshake network has experienced a notable year-over-year increase in the number of candidates sourced through messaging campaigns.
To enhance your virtual recruiting efforts, consider these strategies:
- Host virtual events in Handshake: Listing your events allows career centres to promote them to students, track RSVPs, and facilitate follow-up engagement.
- Create authentic relationships through personalised outreach: Use search filters to identify candidates that match your criteria and send personalised messages. This approach can drive participation in virtual events and increase job applications.
- Expand your reach to new regions and institutions: Digital outreach allows you to engage with qualified candidates from a broader geographic range without the need for travel, helping you access a more diverse pool of talent.
- Highlight remote opportunities: If your roles allow for remote work, include this information in the job posting. Students use keyword search, which currently scans the job title and description, to find remote opportunities.
Additional resources
We’ve curated a variety of resources to help you succeed with your digital recruiting strategies, from webinars to best practices.
Explore our Digital Recruiting resource centre, including past webinars such as:
- Going digital: How to host an engaging virtual event
- Going digital: Shifting to an entirely online recruiting strategy
For further support in meeting your hiring goals, connect with a Handshake expert.
Check out Handshake’s Guide to Hosting Virtual Recruiting Events.