When Premium employer partners create a virtual or off-campus event in Handshake, they have the option to mark the event as "Public".
To make an event "Public" in Handshake, the employer will check the box to the left of the Allow any Handshake student with a link to this event to view and RSVP option, located on the Events Request page.
Employers can include the URL to the public event in Campaigns (emails to students within Handshake), and Campaign recipients will be able to access and register for the event directly via the URL.
The employer will still need to request the event to be approved by schools in order for it to be discoverable by students in general, and once the public event is approved by the requested school, students will be able to discover the event, just like a normal event.
Note: if the employer shares an event link with students, but the event has not been requested at your institution, the event will not display for career services users using the link.
This workflow previously existed with Premium Employers advertising for events using third party services, so this change brings the benefit of tracking those event types within Handshake!
For more information on the employer process for creating and requesting and event, refer to How to Request an Event.