Twitter:If you're not familiar with conversion tracking on Twitter, read this article first: https://support.twitter.com/articles/20170807-conversion-tracking-for-websites
In the above example, your twitter code would be 12345.
Facebook:Follow this article to create a new pixel/code:
Once the pixel has been created you can find the ID underneath the name. This is your Facebook code that you will use in Handshake.