After a Targeted Email has been sent, performance details are tracked and viewable directly in Handshake.

This can be viewed via two tabs: Email and Recipients.

Email

The Email tab displays high-level performance (open rate and click rate) and the actions that were taken on the Handshake components included in the email. 

Unique opens: the count of students that opened this email (unique open percentage is calculated by the unique number of opens divided by the number of recipients)

If a recipient received an email and forwards it to someone else, and that person opens the email, then that open will only count once as the original recipient. This is why it's considered "unique" and not total. 

Unique clicks: the count of students that clicked on any link in this email (unique click percentage is calculated by the students that clicked divided by the number of recipients).

Similar to unique opens, if a recipient received an email and forwards it to someone else, and that person clicks a link within the email, then that click will only count once as the original recipient. 

All links that had unique clicks within the email will show on the results page. If a link does not show, it is likely the link didn't have any clicks. 

Handshake Account Activations: the count of students that activated their Handshake accounts after clicking a link in this email (activation percentage is calculated by the number of students that activated divided by the number of recipients)

All Actions: actions on the Handshake Content that was added to the Targeted Email (percentages are all calculated by dividing the number of students who took an action by the number of recipients)

Actions can be: 

• Event Registrations
• Career Fair Registrations
• Job Applications

Recipients

The Recipients tab provides details about the students and contacts that received this email. 

Excluded: the count of students or contacts that unsubscribed from this email 

Filters: the filters that were selected when creating this email