The Advocates tab in Talent analytics helps you understand engagement on campaigns that include advocates.
Premium features are for Handshake Premium accounts only. For more information, please check out this resource.
Who can access advocate analytics?
The Advocates add-on is required to access the Advocates tab. Contact your Handshake account team to learn more about the add-on.
The report is available to users with the following roles:
- Owner
- Admin
- Recruiter (Sourcer)
- Recruiter (Advanced)
If your organization has the add-on but you do not have access, contact your company’s Owner or Admin to review your role or permissions.
Access advocate analytics
1. Click Talent analytics from the left navigation.
2. On the analytics page, click the Advocates tab.
Review summary metrics
- Engagement on campaigns including advocates: Compared with campaigns without advocates.
- Advocate response rate: Percentage of initial candidate messages answered.
Filter by campaign date
Use All time to select:
- All time (default)
- Last month
- Last 3 months
- Last 6 months
- Last year
Review individual advocate metrics
- Advocate name: Includes a Former Advocate indicator when applicable.
- Days since active: Advocates who have never logged in are identified as inactive.
- Message inclusions: Times the advocate was introduced.
- Candidate engaged: Candidates who contacted the advocate.
- Response rate: Percentage of initial candidate messages answered.
- Median response time
Download the report
1. Click the down arrow beside the summary sections.
2. A banner confirms that the download is being prepared.
3. The CSV downloads automatically and is also delivered by email.