The Insights Library is a centralized location for accessing all Handshake reports available in your account.
Monthly reports summarize your team’s core and messaging activity, allowing you to track performance without requesting data from your Customer Success Manager (CSM).
Note: Only Owners and Admins with Handshake premium partnerships can view these reports.
Premium features are for Handshake Premium accounts only. For more information, please check out this resource.
How do I access the Insights Library?
- Click Analytics in the left navigation bar.
- Click the Insights Library tab.
What reports are available?
The Insights Library contains three sections: Standard Reports, Business Reports, and Advanced Insights.
Standard Reports
Standard Reports are your automated monthly reports, including messaging analytics, core activities, and content and community activity. The following reports showcase key data points, among others:
Core Activities
- Number of students viewing your jobs
- Number of approved schools you are connected with
- Number of applications
- Number of events and fairs
- Number of company profile views
- Number of jobs posted and total job views
Messaging Activities
- Number of campaigns sent
- Number of messages sent
- Number of candidates reached
- Open rate percentage
- Engagement rate percentage
Event Analytics
- Number of in-person, hybrid, and virtual events
- Number of RSVPs who applied
- Engagement rate percentage
- Number of campaigns per event
Content and Community Activity
- Total impressions
- Video play rate and watch time
Brand Page (available only to Essentials and Enterprise customers with a Professional or Advanced Brand page)
- Page views
- Page follows
- Viewers and followers by class year and education level
Business Reports
Business Reports are custom reports that your account team creates and presents, including QBR decks, renewal decks, and External Applicant Report uploads.
Note: Custom report uploads are typically available after a processing time of about 15 minutes.
Advanced Insights
Advanced Insights provide strategic, personalized guidance from Handshake experts.
Note: This section is available only to employers who have access to the Insights module.
When are monthly reports available?
To ensure data accuracy, reports from the previous month become available during the first week of the current month. For example, February reports are accessible during the first week of March.
How do I download a report?
- Locate the report you want to download.
- Click the down arrow icon on the far right of the report row.
- The report downloads automatically in the same file format it was originally uploaded in.
How do I share a report with someone who does not have a Handshake account?
Colleagues who do not have a Handshake account can still access and download reports you share through the Insights Library.
1. Locate the report you want to share.
2. Click the upload icon on the far right of the report row.
3. In the pop-up modal, enter the recipient's email address in the text field.
All recipient email addresses must match your organization's employer email domain. Mismatched domains return an error message.
To share with multiple recipients, separate email addresses with commas.
To remove a recipient before sharing, click the X next to their name.
4. Click Share.
5. A confirmation message reading "Your report was shared with (#) of people" displays in a banner at the bottom of the page.
6. Recipients will receive an email containing a description of the shared report and a unique link to download it.
The download link expires after one use or 30 days from when it was generated, whichever comes first.
Once a link expires, the recipient must request a new link to access and download the report.