Review your team’s campaign performance in Handshake to track campaign activity and monitor recipient engagement.
Access team performance analytics
Click Analytics in the left navigation bar.
Click the Team tab.
Metrics on the Team tab
The Team tab includes the following metrics:
Number of Campaigns: Total number of campaigns launched by your team.
Number of Recipients: Total number of recipients included in those campaigns.
Opens: Number of recipients who opened a campaign.
Open Rate (%): Percentage of recipients who opened a campaign.
Engagements: Number of recipient interactions, such as clicks or responses.
Engagement Rate (%): Percentage of recipients who engaged with a campaign.
Sourced: Number of candidates sourced from a campaign.
Sourced Rate (%): Percentage of recipients who converted into sourced candidates.
Use these metrics to evaluate campaign performance
You can use these metrics to understand how your team’s campaigns are performing over time. For example:
Use open rate to evaluate subject lines and send timing.
Use engagement rate to evaluate message content.
Use sourced rate to evaluate audience targeting.