As a premium partner, you have real-time access to your Insights data, including performance and DEI benchmarks drawn from top-performing peers.
You can leverage this information to adapt your brand strategy and refine your recruitment efforts.
The data, which includes benchmarks for campaign performance, brand reach, job performance, applications, and more, will be refreshed daily.
All role types except for Representatives and Recruiter (Standard) can access Benchmarking reports in Handshake. If you do not have access, reach out to your company's Owner or Admin to request a role change or permission. For more information, refer to Who is the Owner of My Company's Profile?
Premium features are for Handshake Premium accounts only. For more information, please check out this resource.
Topics:
Access report
Click Analytics from the left navigation bar, then click the Benchmarking tab.
Use the date field in the upper-left corner of the page to filter your data for a specific time period.
The presets ranges are:
- Last month
- Last 3 months
- Last 6 months
- Last 12 months
View my peers
To view your peers, click the hyperlinked text Who are my peers? in the upper-right corner of the page.
A summary side sheet will open to the far right of the page to display your peers. Your peers are decided collaboratively with Handshake. To change this list, reach out to your customer success manager.
To close the sidesheet, click the button Close in the upper-right corner of the page.
Analyze the data
The Benchmarking report includes the following sections:
- Total job views/applications/engagement rate
- Timing
- Campaign success
- Underrepresented groups
- Institutions
- Major groups
- Employers students most often apply to after viewing your jobs
Total job view/applications/engagement rate
This section provides an overview of your job views, applications, and campaign engagement compared to peer averages.
In the upper-right corner of each module, you can view your peers' average and quickly compare your performance to theirs.
Timing
This section displays your weekly timing in key activities compared to your peers.
To view your average and your peers' average for each activity, click on the respective button:
- Outreach
- Applications
Campaign success
This section displays the conversion rates for job postings and messages compared to your peers.
To view your average and your peers' average for each activity, click on the respective button:
- Engagement rate
- Open rate
- View to application rate
Underrepresented groups
This section displays the percentage of your engagements originating from various underrepresented groups.
This information helps you understand whether your outreach and resulting applications align with your hiring goals. You can then compare your results to those of your peers.
To view your average and your peers' average for each activity, click on the respective button:
- Job views
- Applications
- Messaging volume
Institutions
This section displays the top 15 institutions where candidates are engaging with your brand.
To view your average and your peers' average for each activity, click on the respective button:
- Job views
- Applications
- Messaging volume
Major groups
This section displays the top 15 major groups of candidates that are engaging with your brand.
To view your average and your peers' average for each activity, click on the respective button:
- Job views
- Applications
- Messaging volume
Employers students most often apply to after viewing your jobs
This section displays the top 5 employers that applicants applied to the most after viewing a job from your company.