Talent Analytics: Monthly Performance

The Overview view summarizes recruiting activity for the selected reporting month.

The summary tiles include:

• Candidates reached
• Viewed a job
• Received a message
• Attended your event or fair

The Apply starts, last six months chart displays apply starts over the last six months.

Activity this month

Review activity for the selected reporting month:

• Jobs posted
• Messages sent
• Events and fairs
• Content impressions

The Apply starts by source, last six months and Automated outreach, last six months charts provide additional detail about application sources and outreach activity.

Your account and team

Review account and team activity, including:

• School connections: Approved school connections, all time.
• Schools approved this month: Schools approved during the selected reporting month.
• Staff activity.

The Jobs view provides information about apply starts, applicants, job views, and job promotions.

Recruiting activity

The summary tiles include:

• Apply starts
• Unique applicants: Distinct people across your jobs.
• Schools with applicants
• Unique applicants per job: Across internal and external jobs.

The Top job this month banner highlights a job and its apply starts.

Additional tiles include:

• Jobs posted
• Job views
• Views per job: Views per job with at least one view.
• View to apply start

Over time

The Active jobs and job views, last six months chart compares jobs with activity and job views over the last six months.

Job Promotions

Review promotion activity through the following tiles:

• Promotions run: Promotions with spend during the reporting month.
• Promoted jobs
• Promoted apply starts
• Budget spent

Additional charts and tiles include:

• Promoted share of the month: Promoted jobs’ share of active jobs, job views, and apply starts.
• Promoted vs. other jobs, per job: Comparison of views per job and apply starts per job.
• A comparison of candidates from promoted jobs and all other channels.
• Net new candidates

Who you're reaching

Review applicant and job-viewer information through:

• Applicants meeting your requirements: Compares candidates, candidates who met requirements, and the met-requirements rate for promoted jobs and all other channels.
• Top schools by unique applicants
• Where your job viewers are, top 10 states

Job Details

The All jobs table provides job-level information, including:

• Job name and whether it was promoted
• Apply starts and unique applicants
• View-to-apply rate
• Candidates who met requirements and the met-requirements rate
• Promotion uplift
• Job viewers and job views

The Budget pacing section provides budget information when available.

The Outreach view provides information about messages sent, candidate responses, and message allowance usage.

Use Message type to filter the view.

Messaging activity

The summary tiles include:

• Messages sent
• Candidates messaged
• Sourced applicants
• Applicants messaged before applying
• Open rate
• Click rate

The Annual message allowance tile displays message usage separately from monthly activity. Use this information to track your progress toward messaging limits.

The Campaign coverage tile provides information about jobs posted with a campaign.

Over time

The Messages sent and open rate, last six months chart displays messaging volume and open rates over the last six months.

By message type

The Results by message type section displays sent and sourced counts for:

• 1:1 message
• Targeted campaign
• Bulk send

Who you're reaching

The Candidates Engaged with Messaging by State map displays candidate engagement by state.

Messaging Details

The Your campaigns table includes:

• Campaign name and type
• Whether the campaign was automated
• Last sent date
• Number sent
• Open rate
• Click rate
• Sourced count

Additional tiles include:

• Automated Outreach Reach
• Schools Reached
• Community Colleges Reached

The Schools Reached: Candidates Messaged and Sourced table provides school-level information, including recipients, opens, sourced candidates, message open rate, and message click rate.

Team messaging activity

At the bottom of Outreach, the Messages Sent by Recruiter table provides a breakdown of messaging activity by team member, including:

• Recruiter name and role
• Premium seat status and last login
• Messages sent
• Open rate and click rate
• Campaign count and total campaigns sent
• Regular campaign, automated outreach, bulk message, and direct message activity
• Recipients and sourced candidates

The Events & Fairs view provides information about registrations, attendance, and applications associated with events you hosted and fairs you attended.

Use Event type to filter the view.

Event and fair activity

The summary tiles include:

• Events hosted
• Fairs attended
• RSVPs
• Schools reached
• Upcoming events
• Upcoming fairs

Events you hosted

The Event funnel displays event RSVPs, check-ins, and applicants.

Additional reporting includes:

• Events with a campaign attached: Share of events with a campaign during the reporting month.
• Post-event follow-up rate
• Events by format

Fairs you attended

Review fair engagement through:

• Your booth funnel
• Booth RSVPs by school
• Booth RSVPs by major
• Booth RSVPs by graduation year

Event & Fair Details

The All events and fairs this month table includes:

• Event or fair name
• Type
• Start date
• RSVPs
• Check-ins
• Applicants
• Check-in-to-apply rate

Coming up

The Upcoming Events table includes event names, start dates, event types, location types, and hosts. The Upcoming Fairs table lists upcoming fair activity.

The Check-in to apply rate by event type chart provides an additional breakdown of application activity by event type.

The Brand view provides information about brand page activity, follower growth, and the reach and engagement of your content.

Brand activity

The summary tiles include:

• Impressions
• Engagement rate
• Brand page views
• New followers

Separate totals display all-time followers and all-time brand page views.

Over time

Review brand activity through:

• Brand page views, last six months
• Posts and impressions, last six months

Page, feed and video

The Feed tiles include:

• Posts
• Viewers reached
• Engagements
• Click-through rate

The Video tiles include:

• Video plays (3s+)
• Video play rate: Plays divided by video impressions.
• Average watch rate: Estimated share watched per play.
• Average watch time: Seconds per play.

Who you're reaching

Review your brand audience through:

• Views and follows by major
• Top schools by brand page views
• Class year by students reached
• Education level by students reached

Content Details

The Top posts table includes post names, post IDs, content types, impressions, engagement rates, and click-through rates.

The Content by Author table provides author-level reporting, including feed post counts, impressions, and engagement rates.