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Talent Analytics: Applicants

Tawnya
  • Updated

Applicant Analysis allows Premium partners to calculate the ROI of various engagement activities on Handshake. 

All role types except for Representatives and Recruiter (Standard) can access Analytics reports in Handshake. If you do not have access, reach out to your company's Owner or Admin to request a role change or permission. For more information, refer to Who is the Owner of My Company's Profile?

Premium features are for Handshake Premium accounts only. For more information, please check out this resource!

 

Applicant Analysis consists of two distinct reports that allow you to analyze candidates accordingly: 

  • The Handshake applicants report shows you which activities contributed most to your applicant pool, including a summary of your interactions with candidates through Handshake. 
  • Candidate analysis provides an overview of how an employer has engaged with candidates or hires who applied to jobs posted outside Handshake. Handshake identifies matching profiles from an anonymized data set and provides a report on the employer's interactions with these candidates on Handshake in the past.

 

Topics:

 

Handshake applicants report 

The Handshake applicants report provides an overview of all candidates who applied to jobs posted on Handshake and your interactions with them. The report allows you to identify which recruiting activities contributed the most to influencing the size and quality of your applicant pool. 

The report tracks: 

  • your brand presence on Handshake 
  • campaign messaging activity
  • events and career fair RVSP interactions 
  • most common applicant schools and majors 
  • applicant representation 

To access this report, click Analytics from the left navigation bar. The Handshake applicants tab will automatically load.

Handshake applicants.png

 

Use the filters on the top of the page to narrow and customize your search results:

  • All jobs 
    • Type to search, or select a job from the dropdown. 
  • Sources 
    • External job campaigns 
      • Clicked "Apply" on a job that was promoted with a campaign but not listed on Handshake. 
    • Handshake 
      • Clicked "Apply" on a job listed on Handshake.
    • ATS (only visible to employers who have integrated their ATS with Handshake)  
      • 'ATS' applicants completed an application to a job you posted in Handshake outside of the Handshake platform, but have engaged with you in Handshake in the last 24 months. 
  • Application Date Range
    • Select a start and end date in the calendar modal. 
  • Applicant Status
      • Note: to filter on status, exclude applicants from External Job Campaigns.  
    • Pending Reviews
    • Reviewed
    • Rejected
    • Hired 

Filters available .png

 

Download Handshake applicants report 

Click the white button Download report as CSV to the right of the page to download a copy of the report. The report includes the following data, broken down by applicant count and applicant percentage.

  • Total applicants
  • Viewed company page 
  • Viewed a job
  • Followed you
  • Received message
  • Opened message
  • Engaged (clicked)
  • Sourced
  • Registered for Group Session
  • Registered for 1:1
  • Registered for Career Fair
  • Registered for Event
  • Attended Group Session
  • Attended 1:1
  • Attended Career Fair
  • Attended Event
  • Percentage breakdown of applicants per date range selected (100% of applicants) 
    • Majors
    • Schools
    • Applicant representation
      • The count and percent of applicants within the underrepresented group are displayed when there are more than 50 applicants.

 

Candidate analysis report 

The Candidate analysis import allows employers to select and analyze specific candidates, upload a list of those candidates, and receive a report on their previous interactions with them on Handshake. Learn more about Candidate Analysis.

Candidate analysis tab .png