Understanding Event Formats in Handshake

If you would like step-by-step instructions for creating a new event, please see How to Request an Event.

There are three different types of events you can create through Handshake. Let's break these down!

On-Campus Events

An On-Campus event means that you'll go to one school for this event, and you'll work directly with that school to secure a space on campus for your event.

Examples of these include: Info Session or a Panel.
Because you'll be working directly with one school to host this event, you'll want to make sure you list this school in the School section when creating this event.
Once you fill out the rest of the information for this event and click Save, this event request will send directly to the School for them to approve.
- The school will need to approve this event on their end in order for students to view and RSVP to the event.
- We recommend working directly with the Career Center at this school for any assistance in regards to the event itself.

Off-Campus Events

An off-campus events means that you, as an organization, will be hosting the event somewhere that is not on campus. Examples of this could be at a restaurant, or a coffee shop, or maybe at your own office!

Core employers are able to market one event per school. You will need to create separate events if you'd like to request more than one of the same event to multiple schools.

Handshake Premium Partners Workflows for Off-Campus Events

Premium employer partners are able to market one event to multiple schools.

There are two different ways you can invite students:

Invite students from specific schools:
- You can still request certain schools approve this event, which would result in only students at those schools to be able to attend. (e.g., if you were located in the Chicago area, and you wanted to invite only a list of schools based in Chicago). Think about this as making your event invite-only.
- To do this, you'll need to add those schools into the Schools section of your event. This way, once schools approve your event, any students at that school will be able to find your event and RSVP. In other words, any students that attend schools that are not added to this event would not be able to view or RSVP to that event.
Invite any students from all schools in your network:
- This option would make your event public. In order to do this, you will need to check the box under Visibility, next to the option that states Allow any Handshake student with a link to this event to view and RSVP.
- Making your event public will make it so it will not show up in specific school's career networks. Handshake students will not be able to find your event organically-- they will have to be invited and sent a link. In this case, if you select this option, you'll want to create a Segment in order to reach out to specific students to invite them to come out to your event. You can learn more about Segments and Campaigns here.

Virtual Events

While the virtual event creation process is largely the same for both Core and Premium employers, there are additional settings available for Premium. Please review the appropriate resource below for recommendations based on your Handshake subscription.

Core employers: Hosting Virtual Events (for Core Employers)
Premium partners: Handshake’s Guide to Hosting Virtual Recruiting Events