The Applicants tab in Talent analytics helps you understand your applicant pool and the interactions your applicants have had with your organization on Handshake.
Who can access applicant analytics?
All role types except Representative and Recruiter (Standard) can access Analytics reports.
If you do not have access, contact your company’s Owner or Admin to request a role update or permission change.
Access applicant analytics
- Click Talent analytics from the left navigation.
- On the analytics page, click the Applicants tab.
Filter applicant data
You can filter applicant data by any date range, rather than being limited to a reporting month.
Use the filters at the top of the page to narrow the report:
- Applied date
- Jobs
- Sources
- Statuses
The Total applicants tile displays the applicant count for the selected filters.
Understand influence analysis
Influence analysis summarizes interactions with your applicants across brand engagement, messaging, virtual fairs, and events and career fairs.
Each interaction counts if it occurred between one year before the start of the selected applied-date window and the end of that window. Interactions can count whether they occurred before or after the application.
Brand engagement
- Viewed company page
- Viewed a job
- Followed you
Messaging
- Received message
- Opened message
- Engaged (clicked)
- Sourced
Handshake virtual fairs
- Registered for group session
- Registered for 1:1
- Attended group session
- Attended 1:1
Events & career fairs
- Registered for career fair
- Registered for event
- Attended career fair
- Attended event
Review applicant demographics
The Demographics section provides information about your applicants, including their schools and fields of study.
The Applicant representation section includes:
- Asian or Pacific Islander
- Black or African American
- Hispanic or Latine
- Woman/Female-identifying