Talent Analytics: Applicants

Applicant Analysis allows Premium partners to calculate the ROI of various engagement activities on Handshake. 

All role types except for Representatives and Recruiter (Standard) can access Analytics reports in Handshake. If you do not have access, reach out to your company's Owner or Admin to request a role change or permission. For more information, refer to Who is the Owner of My Company's Profile?

Premium features are for Handshake Premium accounts only. For more information, please check out this resource!

Applicant Analysis consists of two distinct reports that allow you to analyze candidates accordingly: 

• The Handshake Applicants report shows you which activities contributed most to your applicant pool, including a summary of your interactions with candidates through Handshake. 
• External Applicants provides an overview of how an employer has engaged with applicants or hires who applied to jobs posted outside Handshake. Handshake identifies matching profiles from the anonymized data set and reports on how the employer has interacted with these applicants on Handshake in the past.  

Handshake Applicants Report 

The Handshake Applicants report provides an overview of all candidates who apply to jobs posted on Handshake and your interactions with them. This report allows you to identify which recruiting activities contributed the most to influence the size and quality of your applicant pool.

Note: this report includes external job campaign applicants (candidates that clicked "Apply" on a job that was promoted with a campaign but not listed in Handshake).

To access this report, click Analytics from the left navigation bar in Handshake, and the Applicants tab will load by default. 

This report tracks your brand presence on Handshake, campaign messaging activity, events and career fair RSVP interaction touchpoints, the five most common applicant schools and majors, and applicant representation. 

Use the filters on the left sidebar to narrow and customize your search results:

• Application Date Range
• Origin  
  • External Job Campaigns
    • Students clicked "Apply" on a job that was promoted with a campaign but not listed on Handshake. 
  • Handshake
    • Students clicked "Apply" on a job listed on Handshake. This includes jobs that are posted as “Apply in Handshake” and “Apply through external system”
  • ATS
    • Applicants applied directly to your ATS (outside of Handshake) and have engaged with your employer in Handshake in the last 12 months. Learn more in our Job Applicant Management Guide.
• Job
• Applicant Status
  • Note: to filter on status, exclude applicants from External Job Campaigns. 

Click the gray button Download report as CSV to download a copy of the displayed data. This report includes the following data, broken down by applicant count and applicant percentage.

• Total applicants
  
• Viewed company page
  
• Viewed a job
  
• Followed you
  
• Received message
  
• Opened message
  
• Engaged (clicked)
  
• Sourced
  
• Registered for Group Session
  
• Registered for 1:1
  
• Registered for Career Fair
  
• Registered for Event
  
• Attended Group Session
  
• Attended 1:1
  
• Attended Career Fair
  
• Attended Event
• Percentage breakdown of applicants per date range selected (100% of applicants) 
  • Majors
  • Schools
  • Applicant representation
    
    • The count and percent of applicants within the underrepresented group are displayed when there are more than 50 applicants.
      

External Applicants

The External Applicant import allows employers to define which applicants (such as applicants or hires) they want to analyze, upload a list of candidates, and receive an output of how they have interacted with these applicants on Handshake in the past. For more information, refer to Applicant List Upload.