Exclusions allow senders to further filter the audience of their campaigns beyond the set of filters applied to a segment.
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Campaign exclusions
Exclusions can be applied in either the Campaign settings section of the job campaign form, or the Exclusions section of any other type of campaign form.
The exclusions configured on the form apply to both the initial campaign send and the follow-up campaign. These exclusions are mostly optional and can be combined in any way that you'd like.
Job campaign (form)
Event, fair or 'other' type of campaign (form)
Types of campaigns exclusions
There are various types of exclusions you can apply to your campaign. However, there are Handshake default exclusions that are applied independently of how you've configured them.
Default Exclusions (applied to all campaigns by default and cannot be opted out of)
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Recently messaged
- Excludes recipients who have received a message from the campaign creator in the last 48 hours, or who have muted you.
- Students who are not seeking job opportunities
- Excludes recipients who are not seeking job opportunities
Optional Exclusions
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Applied to a job
- Excludes recipients who have recently applied to a job posted by your company on Handshake. The timeframe for this exclusion can be 1, 3, 6, or 12 months.
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Received a message (from you or teammates)
- Excludes recipients who have received a message from you (campaign creator) or any other teammate on Handshake. The timeframe for this exclusion can be 1, 3, 6, or 12 months.
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Employer labels
- Excludes recipients that have any custom labels attached to their profile by your company on Handshake.
Follow-up campaign exclusions
These exclusions can be configured in the Write message section of the job campaign form, or on the campaign follow-up page of any other type of campaign form.
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Students who replied to this campaign (optional)
- This exclusion excludes recipients who have already replied to the initial campaign message.
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Exclude original job posting attachment
- This exclusion does not include the attachment for the job posting.
- Note: only displays in the job campaign form.
Job campaign (form)
Event, fair, or 'other' type of campaign (form)
Exclusions available for each campaign type can be selected from either the Audience settings or the Send follow-up to dropdown.
Job campaign (form)
Event, fair, or 'other' type of campaign (form)
If you've received an unexpected estimated audience size, refer to Campaigns: Audience Size.