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Campaign: Results

Jennifer
  • Updated

Once a campaign is complete, review the results to track performance, optimise future campaigns, and make data-driven decisions. 

Premium features are for Handshake Premium accounts only. For more information, please check out this resource.

 

Access campaign 

Click Campaigns from the left navigation bar. The Results tab of the Campaigns page displays the results of every campaign sent by teammates at your company in the last 18 months, including follow-up campaigns. 

 

Filters 

You may use the filters in the top left corner of the page to narrow and customise your search results.

You can filter campaigns by:

  • Owner
    • All campaigns
    • Your campaigns 
  • Type
    • All
    • Job
    • Event 
    • Career fair 
    • Other 
  • Advocates
      • Note: the Advocates tab in Analytics is part of the Advocate module — if you do not currently have this package, check with your Customer Success Manager for more information.
    • All campaigns
    • Campaigns with advocates 

 

Campaign results 

The Campaign results overview section displays:

  • Campaigns sent 
    • The count of campaigns that are in a status of completed or in progress.
  • Open rate 
    • Percentage of recipients who opened the campaign, either in email or in app.
  • Engagement
    • Percentage of recipients who clicked a link within the campaign message, or percentage of recipients who responded to message if message does not contain an attachment or link. 
  • Career Fair RSVPs
    • Sourced for career fair campaigns.
  • Event RSVPs
    • Sourced for event campaigns.
  • Applicants 
    • Sourced for job campaigns, including for external job campaigns.
  • Total Sourced
    • All sourced counts across all campaigns.

The table below Campaign results overview contains the following information for each campaign: 

  • Status
  • Send date
  • Campaign name
  • Type
  • Recipients
  • Open rate
  • Engagement
  • Sourced 
    • Job campaign  
      •  Count of campaign recipients who created a job application.
    • External job campaign
      • Count of campaign recipients who clicked through to the external URL.
    • Event campaign  
      • Count of campaign recipients who clicked through to view the event page.
    • External event campaign
      • Count of campaign recipients who clicked through to the external URL.
    • Career fair campaign
      • Campaign recipients who registered (for Handshake virtual fairs) or clicked through to view the career fair page (for in-person fairs).
  • Owner (creator of campaign) 

Note: the human icon to the right of the owner's name indicates that the campaign includes an advocate introduction.

Campaign results overview page.png

Learn more about sourcing with segments and campaigns in our self-guided Pathfinders course here.