We’ve learned from our higher education partners that they prefer to conduct first-line support for their employers and students, so we’ve put together considerations below to help you operationalise and provide day-of support as you host a virtual career fair. And if you’re unable to address or resolve employer or student questions, you can escalate to Handshake Support as usual.
In addition to the suggestions below, we also encourage you to ask and share ideas around day-of support and hosting virtual career fairs with other higher education peers in the Handshake Career Services Community.
Roles
While not every institution has a large staff to harness, even smaller institutions can divide responsibilities by thinking through the different roles that are required to effectively host a virtual fair. Many of these roles are good for student staff, as well!
Communications
Designate a staff member to manage communications for your virtual fair. This can include putting together promotional materials and outreach via email, social media, the career fair page, your website, and any other communication channels.
You could also designate this staff member to run your virtual fair, including sending reminders on the day of the event, announcing when the virtual fair is live, and announcing certain milestones, updates, or resources throughout the fair to ensure connections are made afterward.
Operations
Designate a few or several staff members and/or student workers to manage operations and logistics for your virtual fair. This can include coordinating and implementing your virtual fair setup and test plan, checking in attendees, monitoring session and engagement, and fielding employer or student questions or issues.
Engagement
Designate staff members and/or student workers to monitor your virtual fair activity and engagement during the event and provide proactive guidance as needed. For example, engagement-focused staff can monitor how many group and 1:1 session are active and what the participation levels are.
If they see employers that have few or no participants they can find students and encourage them to sign up for those session. Conversely, engagement-focused staff can monitor student attendees and proactively offer assistance if students haven’t connected with any employers or don’t know what to do. This is where student workers could be particularly helpful with peer-led advising and support!
Day-of Support
Designate staff members and/or student workers to field and assist with technical issues or questions from employers and students on the day of your virtual fair. Make sure your staff and student workers have employer and student Handshake accounts and access to your fair for testing and troubleshooting.
Depending on how many staff you have available, you can assign them to participate in all employer group session (or assign them to multiple session) to participate and ensure things are running smoothly—or assist if not.
And, if your staff can’t address or resolve day-of support inquiries, they can always contact us. For guidance on submitting a ticket, refer to Contacting Handshake Support.
Pre-fair Operations
Communications
Consider creating a communication plan outlining what outreach needs to go out, through which channel, at what time, and by whom. For email, you can use Handshake Targeted Emails or email registrants directly from your career fair page to send announcements and updates out to your employers and students before, during, and after your fair. In your communications plans, clarify how employers and students can contact you and your team.
You can also leverage social media, such as Twitter, Instagram, Facebook, and LinkedIn, to promote your fair and share announcements, updates, and highlights during and after. Feel free to post in the Handshake Career Services Community to ask or share communication strategies and plans.
Operations
To configure and test your virtual fair we recommend creating a test fair and testing all features and workflows before your actual fair (we will provide a virtual fair configuration and testing guide in our Virtual Fair Kit and Help Centre soon). Our full virtual fair offering will be available at the end of July, so get ready to test in August!
In advance of your fair, make sure career services staff, student workers, employers, and students have a strong internet connection and a working camera, mic, and audio on their devices. Also, be sure that everyone knows to have Handshake supported browsers (video screensharing will NOT be supported on Internet Explorer, so please use Chrome or Firefox). Finally, make sure staff have appropriate roles and access to your fair and that employers and students are successfully registered. During your test fair, test video and chat features from the career services, employer, and student perspective to familiarise yourself with the experience.
Role + Engagement Prep
Consider having your staff and/or student workers practice the roles that they’ll cover for the actual fair.
For check in, make sure you have designated staff responsible for checking employers and students in and test this workflow to ensure it’s working properly for your needs.
Career services staff and/or student workers who have the appropriate career fair permissions and roles will be able to monitor virtual fair activity before, during, and after the fair. Consider creating playbooks or plans for common scenarios that could come up, such as employers not getting enough activity in their session, students not showing up, or what happens if you, staff, employers, or students get disconnected during the virtual fair.
Day-of Support
Employer session
Assign staff and/or student workers to participate in employer group session to ensure they’re running smoothly and provide real time assistance if needed. Make sure staff create student Handshake accounts and coordinate with employers to ensure they can join their session in case employers have specific qualifications.
Message in Handshake
Use Handshake messaging for support between career services, employers, and students. Make sure your staff and/or student workers have public profiles on Handshake (both on their Career Services and Student profiles) and have their email, phone number, and virtual meeting room link on their profiles, as well, if you’d like attendees to communicate through these other channels instead. You can also create a Virtual Fair Support career services account with a shared login across your support staff and have employers and students message that account for help.
Slack and Other Direct Messaging
We recommend utilising Handshake Messaging or an existing messaging system your employers and students already have access to if possible. If your campus doesn’t have a direct messaging platform, you can create a Slack group for all your virtual fair attendees to crowdsource support, see all requests in one place, and respond in real time. Career services staff and/or student workers can create and monitor the group and send real time updates to all attendees. Another benefit of Slack is that participants can post in group channels or direct message career services staff or student workers. A key consideration in using Slack or any other system outside of Handshake or an existing system on campus is that employers and students will need to create accounts. Slack has several plans ranging from free to paid with varying features and controls and you can review and follow up here.
Virtual Meeting Rooms
If you’d like to offer the ability for employers or students to connect with you over video and share screens, you could use a video conferencing tool to have career services staff and/or student workers create personal meeting rooms, and link off to those rooms in their profiles. You’ll also want to promote staff and their meeting room links in your communication outreach.
Let Us Know Your Thoughts
Together, we are transforming how students discover and access opportunities that can change the trajectory of their lives and families, building new ways to connect the Handshake community by opening up more meaningful connections than ever possible before. Our team is here to ensure you feel confident in making these shifts, serve as thought and operational partners in realising our shared mission, and continue advocating for the hub and heart of Handshake—our university partners.