Advocates are non-recruiting colleagues who represent your company and connect with prospective candidates on Handshake.
They help expand your recruiting reach by building authentic one-on-one relationships with qualified candidates through campaigns, events, and direct messaging.
The Advocate seat is only available to Enterprise (formerly TES) customers. For more information, please check out this resource!
For a comprehensive guide to launching and managing an Advocate program, including goal-setting, onboarding, and measuring impact, visit Handshake Advocate Playbook.
Topics:
Add Advocates to Handshake
Invite users outside your recruiting team to join your company on Handshake by inviting them to create a user profile. Learn more about How to Invite Staff Members to Join Handshake.
When inviting users, select the Advocate role from the role dropdown. Once they create a profile, they will automatically connect with your company on Handshake with the Advocate role.
Tip: From the Teammates page, click the three dots menu to the far right of the teammate's name, then click Set to public. This will allow students to view your Advocate's profile.
Advise Advocates to complete their profile, including their photo, bio, and title, as students will be looking to them for guidance and advice.
Tag Advocates in campaigns
When creating a campaign, navigate to the Write message step. In the Add advocate (optional) field, search for and select the Advocate you want to attach to the campaign.
Add an Advocate that is relevant to the campaign message to personalize the candidate experience. For example, add an alumni of a specific university if you are messaging candidates at that university, or add a recent graduate who works in your Sales department if you are messaging potential Sales candidates.
The selected Advocate will display in your campaign preview alongside your message. Craft your campaign message to share more about the person you have included.
Host an event with Advocates
Step 1: Tag Advocates as a host or speaker at the event
When creating an event, include Advocates as speakers so they can share their experience during employer-hosted events. Advocates will then be able to view and interact with RSVPs.
Step 2: Launch the check-in kiosk
Advocates can launch Handshake's check-in kiosk for both in-person and virtual events to track attendees. Learn more about Launching a Check-in Kiosk.
Step 3: Follow up after the event
Advocates can message students after the event to keep the conversation going, answer any questions, and highlight opportunities with your company. Read more about Messaging Event and Fair RSVPs.