Promoting a job post helps you reach more qualified applicants faster. This article covers how Basic and Pro employers can promote a job, either while creating a new posting or on an existing one at any time.
Essentials and Enterprise (formerly TES) employers can also promote jobs in-app, but through a separate workflow. For step-by-step instructions, refer to Create a Job Promotion.
What promotion tiers are available?
Three tiers are available when you post or promote a job:
- Basic Post (free): Listed in search results, with limited visibility. This option does not include promotion.
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Standard ($34/day): Best for everyday hiring. Includes:
- Priority placement before 95% of other jobs
- Increased visibility across search, inbox, and email
- Access to more qualified applicants where they're looking
- Applicant screening as they apply
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Premium ($59/day): Best for competitive and urgent hiring. Includes:
- All Standard features
- 35% more reach with qualified candidates
- Up to 40% more applicants than Standard
How do I promote a job while posting it?
1. While completing your job posting form, you will reach the Promote your job post page.
2. Compare Basic Post, Standard, and Premium and review the features included with each tier.
3. Select Standard or Premium, then click the black Promote job button.
- To post without promoting, select Basic Post instead, then click Post without promoting. You can always add a promotion later.
4. On the Confirm your promotion page, review the tier you selected, its daily rate, and included features.
5. In the Payment details section, enter your email address.
- If Handshake recognizes saved payment information linked to that email, you can verify your identity by entering the code sent to your phone, or click "Send code to email instead" to receive the code by email instead. If no saved information is found, enter your payment details directly.
6. Choose a payment method: Card, Direct debit, or Google Pay.
7. Review the total charged today and the billing terms, then check the box agreeing to Handshake's Terms of Service and Privacy Policy.
Promotion is billed weekly based on the daily rate and the number of days your job stays active, and a one-time authorization hold matching one day's rate is placed when you confirm. You can cancel the promotion at any time.
8. Click the black Promote job button to confirm payment.
10. After payment is confirmed, you will reach the Review job details page. A "Payment accepted" message appears briefly, and a Promoted job panel shows your selected tier, its features, and the total charged today.
- To change your tier, click Change in the Promoted job panel. This returns you to the Confirm your promotion flow so you can choose a different tier and complete payment again.
11. Review your job posting details and click Edit next to any section you want to change.
12. Click the black Post job button in the top-right corner to finalize your posting.
How do I promote a job post that's already live?
1. Click Jobs in the left navigation bar, then select the job you want to promote.
2. On the job detail page, click the Promote job button in the upper-right corner.
3. Compare the Standard ($34/day) and Premium ($59/day) options and the combined "What you get" feature list, then select a tier and click Promote job.
4. On the Confirm your promotion page, review the tier you selected, its daily rate, and included features.
- If you have promoted a job before, your saved payment method and the total charged today are displayed automatically.
- To use a different payment method, click Update next to Payment method.
- If you do not have a saved payment method, enter your email address in the Payment details section.
- If Handshake recognizes saved payment information linked to that email, verify your identity by entering the code sent to your phone, or click "Send code to email instead" to receive the code by email instead.
- If no saved information is found, enter your payment details directly, then choose a payment method: Card, Direct debit, or Google Pay.
5. Review the total charged today and the billing terms, then check the box agreeing to Handshake's Terms of Service and Privacy Policy.
Promotion is billed weekly based on the daily rate and the number of days your job stays active, and a one-time authorization hold matching one day's rate is placed when you confirm. You can cancel the promotion at any time.
6. Click the black Promote job button to activate your promotion.
What happens after I promote a job?
Once your promotion is confirmed, a window displays "Your promoted job is live." This window explains that Handshake will automatically send invitation messages to qualified candidates on your behalf. From this window, you can turn on either or both of the following:
- Automatically invite qualified candidates to apply: When turned on, this displays the date and time of the next automated message and an editable message template. You can customize the message with details about the role and your organization. The template includes placeholders, such as the candidate's first name, that personalize each message.
- Automatically book interviews with top candidates: When turned on, this lets qualified candidates skip the application step and book an interview with you directly. You must share your calendar for candidates to book time directly.
Select the options you want and click the black Save changes button.
If you turned on automated invitations, a follow-up confirmation displays: "Your automated outreach is in progress."