Promoting a job post helps you reach more qualified applicants faster. This article covers how Basic and Pro employers can promote a job, either while creating a new posting or on an existing one at any time.
Essentials and Enterprise (formerly TES) employers can also promote jobs in-app, but through a separate workflow. For step-by-step instructions, refer to Create a Job Promotion.
What promotion tiers are available?
Three tiers are available when you post or promote a job:
- Basic Post (free): Listed in search results with limited visibility. This option does not include promotion.
-
Standard (starts at $34/day):Best for everyday hiring. Includes:
- Priority placement before 95% of other jobs
- Increased visibility across search, inbox, and email
- Access to more qualified applicants where they're looking
- Applicant screening as they apply
-
Premium (starts at $59/day): Best for competitive and urgent hiring. Includes:
- All Standard features
- 35% more reach with qualified candidates
- Up to 40% more applicants than Standard
The prices listed above are starting rates and are subject to change. Review the daily rate displayed for your promotion before confirming.
Note: Eligible Handshake Pro subscriptions include promotion days that can be applied to Standard job promotions. You can choose whether to apply available promotion days during checkout. Learn more in What are Handshake Pro Promotion Days?.
How do I promote a job while posting it?
1. While completing your job posting form, you will reach the Promote your job post page.
2. Compare the Basic Post, Standard, and Premium options.
3. Select Standard or Premium, then click the Promote job button.
4. On the Confirm your promotion page, review the selected tier, daily rate, and included benefits.
5. In the Payment details section, enter your email address.
- If Handshake recognizes saved payment information linked to that email, verify your identity using the code sent to your phone or email.
- If no saved payment information is found, enter your payment details directly.
6. Choose a payment method:
- Card
- Bank
- Google Pay
7. In the Total charged today section, review the daily rate and billing terms.
8. Check the box agreeing to Handshake’s Terms of Service and Privacy Policy.
Promotion is billed weekly based on the selected daily rate and the number of days your job remains promoted. A one-time authorization hold matching one day’s rate is placed when you confirm. You can cancel the promotion at any time.
9. Click the Promote job button to confirm payment.
10. After payment is confirmed, you will reach the Review job details page. A Payment accepted message appears briefly, and the Promoted job panel displays your selected tier, its benefits, and the amount charged.
- To change your tier, click Change in the Promoted job panel. Select a different tier and complete the payment process again.
11. Review your job posting details and click Edit next to any section you want to change.
12. Click the Post job button in the upper-right corner to finalize your posting.
How do I promote a job post that's already live?
1. Click Jobs in the left navigation bar, then select the job you want to promote.
2. On the job detail page, click the Promote job button in the upper-right corner.
3. On the Promote your job post page, compare the Standard and Premium options, then select a promotion tier.
- If you have a Pro subscription and promotion days are available, use the promotion days available to use toggle to choose whether to apply them to an eligible Standard promotion.
When promotion days are applied, the payment section displays the number of included days and the date paid billing will begin. Once your included promotion days are used, paid billing begins at the daily rate displayed in your payment summary and continues until you stop the promotion.
4. Review the benefits included with the selected tier. Benefits that are not included are marked with an X.
5. Review the payment method displayed.
To use a different payment method, click Update payment method.
If no payment method is available, follow the prompts to add one.
6. Review the payment summary, including any promotion days applied, when paid billing will begin, and the applicable daily rate.
7. Review Handshake’s Terms of Service and Privacy Policy. By promoting the job, you agree to these terms.
8. Click the Promote job button to activate the promotion.
What happens after I promote a job?
Once your promotion is confirmed, a window displays Your promoted job is live. From this window, you can turn on either or both of the following options:
- Automatically invite qualified candidates to apply: When turned on, the next scheduled automated message and an editable message template are displayed. You can customize the message with information about the role and your organization. The template includes placeholders, such as the candidate’s first name, to personalize each message.
- Automatically book interviews with top candidates: When turned on, qualified candidates can skip the application step and book an interview with you directly. You must share your calendar so candidates can select an available time.
Select the options you want, then click the Save changes button.
If you turned on automated invitations, a confirmation displays: Your automated outreach is in progress.