Create a Job Promotion

Promotions is a new way to surface your roles in high-intent places across Handshake, helping qualified candidates find opportunities that genuinely match their interests and experience.

Early results have been promising. Employers saw nearly 2X more qualified candidates in just two weeks, and 72% of applicants were completely new to their company. Learn more about the Job Promotions beta results.

For more information on how Handshake determines quality, read What does “quality” actually mean in early-career hiring?.

To manage your promotion budgets and default durations, refer to Manage Your Promotion Settings.

Who can create promotions

Only Owners, Admins, and Recruiters (Sourcers) can create job promotions.

Create a promotion 

Follow the steps below to set up a promotion for one of your active jobs. 

Step 1: Select the job

1. In the Job title field, click inside the search box.
2. Begin typing the name of the job you want to promote.
3. Select the correct job from the list that appears.

Tip: If you do not see your job listed, confirm that it is active (open) and approved in Handshake.

Step 2: Choose duration

After selecting a job to promote, the promotion duration defaults to 30 days. To choose a different timeframe:

1. Click the gray Change duration button.
2. Under Start date, click inside the date field.
3. Select your desired start date from the calendar.

• The start date cannot be more than 60 days in the future.
• The promotion duration cannot exceed 60 days.

Tip: Choose a start date that gives your team enough time to review and respond to applications.

Step 3: Select budget 

Your budget is the total amount you allocate to boost that opportunity for a specific timeframe.

A default budget is automatically applied. To update your budget:

1. Click the gray Change budget button.
2. Select a preset budget option or enter a custom total amount.
3. Review the total amount you want to spend for the selected timeframe.

Step 4: Preview the promotion

Before scheduling, review how your promoted job will appear to candidates.

The Promotion preview shows how your job will display to students in search results and how it may appear in their inbox if you message them.

Tip: Before scheduling the promotion, confirm that the job title and details are accurate and complete. If you need to make changes, return to the job posting to update it first.

Step 5: Schedule the promotion

Once you have:

• Selected the correct job
• Chosen a start date
• Reviewed the preview

Click the black Schedule promotion button to schedule it.

If you need to exit without saving, click the Cancel button instead.

Additional resources 

Prefer a video walkthrough? Watch Video: Create a Job Promotion.