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Campaigns: Exclusions

Jennifer
  • Updated

Exclusions allow senders to further filter the audience of their campaigns beyond the set of filters applied to a segment. 

Premium features are for Handshake Premium accounts only. For more information, please check out this resource!

 

Campaign exclusions

Exclusions can be applied on the Campaign setup form, specifically when selecting your segment and composing your follow-up message. 

The exclusions configured on the form apply to both the initial campaign send and the follow-up campaign. These exclusions are mostly optional and can be combined in any way that you'd like. 

Job campaign (form) 

Exclusions on job campaign set up form .png

 

Event, fair or 'other' type of campaign (form)

Exclusions on event, fair or other type of campaign form .png

 

Types of campaigns exclusions 

There are various types of exclusions you can apply to your campaign. However, there are Handshake default exclusions that are applied independently of how you've configured them.

Default Exclusions (applied to all campaigns by default and cannot be opted out of)

  • Recently messaged
    • Excludes recipients that have received a message in the last 48 hours from the campaign creator.
  •  Students who aren't seeking job opportunities 
    • Excludes recipients who are not seeking job opportunities

Optional Exclusions 

  • Applied to a job 
    • Excludes recipients who have recently applied to a job posted by your company on Handshake. The timeframe for this exclusion can be 1, 3, 6, or 12 months.
  • Messaged by company 
    • Excludes recipients who have received a message from you (campaign creator) or any other teammate on Handshake. The timeframe for this exclusion can be 1, 3, 6, or 12 months.
  • Custom labels 
    • Excludes recipients that have any selected custom labels attached to their profile by your company on Handshake.
  •  

Follow-up campaign exclusions 

These exclusions are configured on the campaign follow-up page, and only a single exclusion rule can be set per follow-up campaign. 

Replied to this campaign (optional) 
This exclusion excludes recipients who have already replied to the initial campaign message. 

Note: this exclusion can be applied to all campaign types, e.g. jobs, events, career fairs. 

Job campaign (form) 

Exclude students who replied to this campaign on job campaign form .png

Event, fair or 'other' type of campaign (form)

Exclude students who replied to this campaign.png 

This exclusion can be combined with the exclusions allowed for each campaign type to create the desired outcome.

Exclusions available for each campaign type can be selected from the Send follow-up to dropdown.

Job campaign (form)

Send follow-up to dropdown on job campaign form .png

Event, fair or 'other' type of campaign (form)

Send follow-up dropdown on event, fair or other type of campaign form .png

 

Campaign types

Job 

The following exclusions can be applied to all job campaigns, and are all optional. 

  • Students who have not applied to this job 
    • This exclusion excludes recipients who have already applied for the job attached to the campaign. 
  • Students who did not read the first message 
    • This exclusion excludes recipients who read the initial campaign message. 
  • Students who received the first message
    • With this option selected, the campaign will target the same audience as the initial campaign.

Event

The following exclusions can be applied to all event campaigns, and are all optional. 

  • Did not read the first message
    • This exclusion excludes recipients who read the initial campaign message. 
  • Received the first message
    • With this option selected, the campaign will target the same audience as the initial campaign
  • Students who RSVP'd for this event
    • This exclusion excludes recipients who have already RSVP’d to the event promoted by the campaign. 
  • Students who have not RSVP'd for this event 
    • This exclusion excludes recipients who have not already RSVP’d to the event promoted by the campaign.
  • Students who checked in for this event 
    • This exclusion excludes recipients who have checked into the event promoted by the campaign.

Career Fairs 

The following exclusions can be applied to all career fairs, and are all optional. 

  • Did not read the first message
    • This exclusion excludes recipients who read the initial campaign message. 
  • Received the first message
    • With this option selected, the campaign will target the same audience as the initial campaign
  • Students who have RSVP’d for my career fair booth
    • This exclusion excludes recipients who have RSVP'd for the career fair promoted by the campaign.
  • Students who have not RSVP’d for my career fair booth
    • This exclusion excludes recipients who have not RSVP'd for the career fair promoted by the campaign.
  • Students who signed up for a session
    • This exclusion excludes recipients who have signed up for a session.
  • Students who have not signed up for a session
    • This exclusion excludes recipients who have not signed up for a session.
  • Students who checked in for this career fair
    • This exclusion excludes recipients who have checked into the career fair promoted by the campaign.

If you've recieved an unexpected estimated audience size, refer to Campaigns: Audience Size.