Campaigns: Create a Job Campaign

Select a job to connect to this campaign (only one job posting can be attached to a campaign regardless of the location).

• If the job is posted on Handshake, select Posted on Handshake, then choose the job from the Job dropdown. 

• If the job isn't posted on Handshake, but is active in an applicant tracking system or CRM, select Posted externally.

•  
  • Enter the job title in the Job title field. This title will be shown to candidates.
  • Enter the job URL in the External URL field. 
    • Note: URL must begin with http:// or https://.
  • Enter the city and state in the Location field. (optional) 
  • Enter the name of the campaign in the Campaign name field. This will not be shown to candidates.

To provide candidates with an opportunity to gain insights and advice about this job from an advocate, select the teammate from the Add advocate dropdown.

• To remove a teammate selected, click the X to the far right of their name. 

When the fields are completed, click the black button Continue in the lower-right corner of the page.

Select an audience for your campaign. You can choose to: 

• Create new segment
  • Based on the job description, create a new segment using our recommended segment filters.
  • Audiences are generated based on the requirements within the job description.
• Use existing segment 
  • Choose from a segment you've created before. 

Create new segment 

Select or remove selected filters to adjust your audience as desired. 

Note: As filters are added or removed, the estimated audience on the sidebar refreshes its value.

You can adjust the following filters: 

• Degree type 
• Graduation year 
• Major groups
• Majors
• Work authorization 
• Location 
  • Add up to 5 locations. Location includes candidates who live in or are interested in the location.
• Underrepresented groups 
  • Note: Campaigns can't be sent using only filters for underrepresented groups. Additional candidate filters will be needed. 

Schools 

• Lists
• All schools
• Institution type
• Community colleges

Skills and interests

• Skill group 
• Skills

Experience

• Achievements
• Extracurriculars and organizations

Segment name 

After your audience is adjusted, enter a preferred name for this segment in the Segment name field.

Note: The segment name must be at least 5 characters long.

Customize maximum audience size 

The current audience size (5,000) is optimized for maximum engagement. However, you can override this setting by specifying a different number.

To do so, enter your desired number in the Maximum audience size field.

Customize audience exclusions 

We exclude candidates who have received a campaign from you in the past two days or have muted you.

To exclude specific audiences, customize the filters below as needed: 

• Applied to a job 
  • In the last 1 month 
  • In the last 3 months
  • In the last 6 months 
  • In the last 12 months
• Received a message 
  • In the last 1 month 
  • In the last 3 months
  • In the last 6 months
  • In the last 12 months
    •  From 
      •  Any teammate
      • You 
• Employer labels 

Check the box for Not seeking job opportunities if you want to exclude these candidates from the campaign.

Once your settings are customized, click the black button Continue in the lower-right corner of the page. 

Use existing segment 

To use an existing segment for your campaign, select Use existing segment at the top of the page. 

From here, choose the segment from the Segment dropdown. 

Customize maximum audience size 

The current audience size (5,000) is optimized for maximum engagement. However, you can override this setting by specifying a different number.

To do so, enter your desired number in the Maximum audience size field.

Customize audience exclusions 

We exclude candidates who have received a campaign from you in the past two days or have muted you.

To exclude specific audiences, customize the filters below as needed: 

• Applied to a job 
  • In the last 1 month 
  • In the last 3 months
  • In the last 6 months 
  • In the last 12 months
• Received a message 
  • In the last 1 month 
  • In the last 3 months
  • In the last 6 months
  • In the last 12 months
    •  From 
      •  Any teammate
      • You 
• Employer labels 

Check the box for Not seeking job opportunities if you want to exclude these candidates from the campaign.

Once your settings are customized, click the black button Continue in the lower-right corner of the page.

Campaigns appear as an email and in-app message to candidates. This is what candidates will read to decide if they're interested in the job, and will expect your response when they reply.

Subject line
This will be used in the email notification. 

Message
Candidates get a lot of campaigns—the best ones are concise, personalized, and feel like a conversation. Try to use bullet points and avoid jargon.

• Compose your message in the text box and format it as desired.
• To insert the job link in the message, click the gray-colored text Insert job apply link below the text box. 
• To use a message template, click the blue-colored text Use template above the text box.  
  • In the pop-up modal, select a template, then click the black button Use template.
• To save your message as a new template, click the blue-colored text Save as template. 

Add follow-up message (optional)

Automatically follow up with candidates you sent the campaign to with a short message.

If you want to add a follow-up message, toggle the Add follow-up message button.

Select which students you want ‌to send a follow-up message to from the Send follow-up to dropdown. 

• Students who have not applied to this job
• Students who did not read the first message 
• Students who received the first message 

Check the box for Exclude students who replied to this campaign and/or Exclude original job posting attachment if you want to exclude these students or job attachment. 

When you are ready to compose your follow-up message, complete the following fields: 

• Follow-up subject line
• Follow-up message 

Preview messages

To preview your campaign and/or follow-up message, click the white button Preview messages.

In the pop-up modal, review your message(s). Click the black button Campaign to view your campaign message, and click the white button Follow-up to view your follow-up message. 

To exit the preview, click the X in upper-right corner of the modal. 

When ready, click the black button Continue in the lower-right corner of the page. 

To schedule the delivery of your campaign, toggle the button to the right of one or both of the following options to enable them:

• (AI-powered) Get more qualified applicants with dynamic targeting.  
  • Tip: Dynamic targeting is auto-enabled on all campaigns to help optimize campaigns to only reach qualified, interested candidates. This feature makes sure your message resonates with recipients, targets candidates who are likely to apply, and expands your audience to reach more candidates if your campaign is under-performing. You can choose to toggle this off before sending your campaign.
• Customize start time 
  • You can customize the start time of the campaign according to your preferences. Otherwise, it will begin sending shortly.

Customize start time 

The following campaign settings are available: 

• Customize start time 
• Follow-up message start time (section only displays if a follow-up message was added) 

You can customize the campaign's send time, as well as the follow-up message based on: 

• Exact date 
• Based on job

Exact date 

Click the calendar icon in the Date field and select the date. Then choose the desired time from from the dropdown in the Time field. 

Note: If dynamic targeting is turned on, the campaign's send time must be sent on an exact date.

Based on job 

Select the number of weeks or days in advance of the application deadline that the campaign should be sent from the Date dropdown.

Once your settings are customized, click the black button Continue in the lower-right corner of the page. 

Everything look good?

Review the campaign details. 

• To edit the campaign, click the white button Back.
• To preview your message(s), click the gray button Preview message(s).
• To schedule the campaign, click the black button Schedule campaign in the lower-right corner.