Campaigns: Create an Event, Fair or Branding Campaign

Select event (select one) 

• Posted on Handshake
  • Event 
    • Select the event from the displayed list or search for it directly in the dropdown.
• Campaign name 
  • Enter the name of the campaign in the text box. 
    • Note: Candidates will not be shown the name of the campaign.

 

• Posted externally 
  • Best practice: Events posted on Handshake get higher campaign engagement and more attendees. Post event on Handshake instead.
  • Enter the following information: 
    • Event title 
    • External URL 
    • Location 
      • Check the box if This event is virtual (no location). 
    • Start date
    • Start time 
    • Campaign name 
      • Note: Candidates will not be shown the name of the campaign.

 

 

 

Select career fair (select one) 

• In person 
• Virtual 
  • Select the career fair from the displayed list or search for it directly in the dropdown.
  • Note: Only the career fairs you are registered for will appear on the list.
• Campaign name 
• Enter the name of the campaign in the text box. 
  • Note: Candidates will not be shown the name of the campaign.

 

Note: If you select this option, you won't be able to tag a specific job, event, or fair hosted on Handshake.

• Campaign name 
  • Enter the name of the campaign in the text box. 
    • Note: Candidates will not be shown the name of the campaign.

Select an audience for your campaign. You can choose to: 

• Create new segment
  • Based on the job description, create a new segment using our recommended segment filters.
  • Audiences are generated based on the requirements within the job description.
• Use existing segment 
  • Choose from a segment you've created before. 

 

Create new segment 

Select or remove selected filters to adjust your audience as desired. 

Note: As filters are added or removed, the estimated audience on the sidebar refreshes its value.

You can adjust the following filters: 

• Degree type 
• Graduation year 
• Major groups
• Majors
• Work authorization 
• Location 
  • Add up to 5 locations. Location includes candidates who live in or are interested in the location.
• Underrepresented groups 
  • Note: Campaigns can't be sent using only filters for underrepresented groups. Additional candidate filters will be needed. 

Schools 

• Lists
• All schools
• Institution type
• Community colleges

Skills and interests

• Skill group 
• Skills

Experience

• Achievements
• Extracurriculars and organizations

 

Segment name 

After your audience is adjusted, enter a preferred name for this segment in the Segment name field.

Note: The segment name must be at least 5 characters long.

 

Customize maximum audience size 

The current audience size (5,000) is optimized for maximum engagement. However, you can override this setting by specifying a different number.

To do so, enter your desired number in the Maximum audience size field.

 

Customize audience exclusions 

We exclude candidates who have received a campaign from you in the past two days or have muted you.

To exclude specific audiences, customize the filters below as needed: 

• Applied to a job 
  • In the last 1 month 
  • In the last 3 months
  • In the last 6 months 
  • In the last 12 months
• Received a message 
  • In the last 1 month 
  • In the last 3 months
  • In the last 6 months
  • In the last 12 months
    •  From 
      •  Any teammate
      • You 
• Employer labels 

Check the box for Not seeking job opportunities if you want to exclude these candidates from the campaign.

Once your settings are customized, click the black button Continue in the lower-right corner of the page. 

 

 

 

 

Use an existing segment 

To use an existing segment for your campaign, select Use existing segment at the top of the page. 

From here, choose the segment from the Segment dropdown. 

Customize maximum audience size 

The current audience size (5,000) is optimized for maximum engagement. However, you can override this setting by specifying a different number.

To do so, enter your desired number in the Maximum audience size field.

 

Customize audience exclusions 

We exclude candidates who have received a campaign from you in the past two days or have muted you.

To exclude specific audiences, customize the filters below as needed: 

• Applied to a job 
  • In the last 1 month 
  • In the last 3 months
  • In the last 6 months 
  • In the last 12 months
• Received a message 
  • In the last 1 month 
  • In the last 3 months
  • In the last 6 months
  • In the last 12 months
    •  From 
      •  Any teammate
      • You 
• Employer labels 

Check the box for Not seeking job opportunities if you want to exclude these candidates from the campaign.

Once your settings are customized, click the black button Continue in the lower-right corner of the page.

 

 

 

Campaigns are delivered to candidates as emails and in-app messages, provided they have enabled notifications.

Subject line
This will be used in the email notification. 

Message
Candidates get a lot of campaigns—the best ones are concise, personalized, and feel like a conversation. Try to use bullet points and avoid jargon.

• Compose your message in the text box and format it as desired.
• To insert the job link in the message, click the gray-colored text Insert job apply link below the text box. 
• To use a message template, click the blue-colored text Use template above the text box.  
  • In the pop-up modal, select a template, then click the black button Use template.
• To save your message as a new template, click the blue-colored text Save as template. 

 

Add follow-up message (optional)

Automatically follow up with candidates you sent the campaign to with a short message.

If you want to add a follow-up message, toggle the Add follow-up message button.

Select which students you want ‌to send a follow-up message to from the Send follow-up to dropdown. 

• Students who have not applied to this job
• Students who did not read the first message 
• Students who received the first message 

Check the box for Exclude students who replied to this campaign and/or Exclude original job posting attachment if you want to exclude these students or job attachment. 

When you are ready to compose your follow-up message, complete the following fields: 

• Follow-up subject line
• Follow-up message 

 

Preview messages

To preview your campaign and/or follow-up message, click the white button Preview messages.

In the pop-up modal, review your message(s). Click the black button Campaign to view your campaign message, and click the white button Follow-up to view your follow-up message. 

To exit the preview, click the X in upper-right corner of the modal. 

When ready, click the black button Continue in the lower-right corner of the page. 

To schedule your campaign delivery:

• Toggle the button next to Customize start time.
• You can set a specific start time for your campaign. If not customized, the campaign will begin sending shortly after activation.

The following campaign settings are available: 

• Customize start time 
• Follow-up message start time (section only displays if a follow-up message was added) 

 

You can customize the campaign's send time, as well as the follow-up message based on: 

• Exact date 
• Based on (event type)

 

Exact date 

Click the calendar icon in the Date field and select the date. Then choose the desired time from from the dropdown in the Time field. 

Note: If dynamic targeting is turned on, the campaign's send time must be sent on an exact date.

 

Based on event type (event, career fair, other)

Select the number of weeks or days in advance of the application deadline that the campaign should be sent from the Date dropdown.

•  

Once your settings are customized, click the black button Continue in the lower-right corner of the page.  

Review the campaign details.

• To edit the campaign, click the blue 'Edit' hyperlink to the right of the section that needs changes.
• To preview your message(s), click the gray button Preview. 
• To launch the campaign, click the black button Launch campaign in the lower-right corner.