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How to Build a Segment

Jennifer
  • Updated

A segment is a filtered group of students you can use to create a campaign or identify job matches. 

Premium features are for Handshake Premium accounts only. For more information, please check out this resource.

 

Access segments 

Click Segments from the left navigation bar. This page lists active segments created by you and your teammates, as well as archived segments.

Each segment in the table includes the following details:

  • Name: The name of the segment
  • Date Created: The date the segment was created
  • Count: The number of students in the segment
  • Schools: How many schools are included
  • Owner: The creator of the segment 

You can take the following actions on any segment using the icons in the table:

  • Envelope: Initiate a campaign directly from this segment
  • Pencil: Modify or update the segment details
  • Paper: Create a duplicate of the segment
  • Trash bin: Archive the segment to remove it from active use

Segments page.png

 

 

Create a segment 

1. Click the Create Segment button in the upper-right corner of the Segments page.

Create segment button .png

 

2. Select filters to identify the students you want to include. As you select filters, the results on the right update in real time. Adding more filters will generally reduce the number of students included.

Important things to know about filters:

  • Candidates are included based on all education details they have made available on their Handshake profiles.
  • If you filter for BA candidates who majored in Business, results may include candidates who completed that degree and are currently pursuing a higher degree, such as a Masters.
  • Segments are fluid. Students move in and out of segments as their profiles change. For example, if a student updates their major or graduation year, they may no longer match the segment criteria.

 

What filters are available when creating a segment?

Schools

  • Select individual schools or add a school list
  • Handshake Open Network (students at 4-year accredited U.S. institutions not directly partnered with Handshake)
  • Include or exclude Community and Technical Colleges

Academic Profile

  • Profile Keyword
  • Major Group (consolidates majors across schools into a common taxonomy)
  • Major Keyword
  • Major Category: STEM, TEM Only, or Liberal Arts

Graduation and Class Standing

  • New Grad Hires
  • Intern Hires
  • Recent Grad Hires
  • Custom graduation date range

Work Authorization

  • Does not have work authorization (will need sponsorship)
  • Has work authorization (will not need sponsorship)
  • Status unknown

GPA

Interests and Goals

  • Job Role Interests
  • Candidate Industry Interests
  • Candidate Job Seeking Interests: Full-Time or Part-Time

Location

  • Student Location Preferences
  • Candidate Location Preferences
  • Current Location

Language

  • Desired Language

  • Proficiency Level

    Note: You must add at least one language proficiency level to save your segment.

Skills and Experience

  • Desired Skills
  • Coursework
  • Work Experience

Activities

  • Organizations/Extracurriculars
  • Achievements and Accolades

Underrepresented Groups

  • Organizations (by type)

  • Institutions (by type)

    Note: If you select an underrepresented group filter, you must also select at least one other filter. These filters cannot be used alone.

Create segment .png

 

Save your segment

4. Once you have selected your filters, enter a name for your segment in the upper-right corner of the page, then click Save Segment.

Segment name and save.png