Digest emails come in a few shapes and forms in Handshake and aim to share different curated Handshake content (based on the student's profile information and activity on the platform) with activated students. Because these emails contain tailored content for each person who receives them, they perform exceptionally well.
Engagement Digest Emails
Engagement digest emails include recommended jobs, companies to follow, events, and student blog content. They're sent biweekly and may be tailored to address timely topics, like getting ready for the fall. They are only sent to activated undergrads.
For example, in September 2020, Handshake will send a "Get Ready for Fall" engagement digest featuring key actions students should take to prepare for the fall recruiting season. This email will (uniquely) only target sophomores through seniors. We'll send one on September 2nd and a second version to any students who don't log in after receiving the first one a week later. An example for sophomores can be found below:
Here's an example of a regular engagement digest email:
Job Recommendation Digests
These weekly emails are generated based on both Student’s career interests as well as their job search activity in Handshake and are sent from the domain “g.joinhandshake.com”. They focus only on sharing recommended jobs and target active, job-seeking students.
All subjects: “(firstname), explore jobs at ABC, XYZ and more”
Recommendations based on major:
Recommendations based on interests:
Recommendations based on behavior: