Handshake partners with schools to send timely and relevant email messages to undergraduate and community college students who have not yet logged into Handshake. These students are referred to as "unactivated".
The purpose of these emails is to engage with unactivated students throughout the year and encourage them to start using Handshake.
The content of these campaigns varies depending on what resonates most with students. Some examples of content we've featured in past campaigns include:
- Curated job recommendations
- Curated lists of employers to follow
- Tips on navigating your job search
- Suggestions for getting the most out of Handshake
Initial Activation Emails
After a student is uploaded through the Importer, they will receive activation emails on:
- Day 1 of account creation
- Day 4 after the account is created
- Day 10 after the account is created
Below are examples of the emails that they will receive, asking them to activate their accounts:
Day 1 Email
Day 4 Email
Day 10 Email
Activation Campaigns
Afterwards, if they still haven't activated their account, they will receive emails via our activation campaigns. Activation campaigns are sent weekly and typically consist of 4-6 emails to encourage them to log into Handshake.
Once a student logs into Handshake, they are removed from the campaign.
When a new activation campaign is launched, all unactivated students are included, receiving all 4-6 emails weekly, unless they log into Handshake. If an unactivated student receives all of the campaign emails and doesn’t log into Handshake, we won’t email them again until the next iteration of the campaign launches.
Handshake updates activation campaigns two times a year — before the start of the fall and spring seasons to ensure emails are fresh and engaging.
Check out some examples of past campaigns below:
Activation Campaign Email 1
Activation Campaign Email 2
Activation Campaign Email 3