To engage students throughout the year, Handshake is partnering with school teams to send timely and relevant email messages to unactivated undergraduate students. Our goal is to continue supporting school teams in providing a "ready to send" resource while increasing overall student engagement in Handshake. To build on the success of our Spring 2020 and Summer 2020 campaigns, which activated hundreds of thousands of students at over 600 participating schools, we are continuing through the fall.

Timeline

This fall, we'll be adding unactivated undergraduates to the activation campaign on a rolling basis. The campaign itself is comprised of five emails sent over five weeks and will kick off the week of August 17th. At that time, any unactivated undergraduates at participating schools will get emails on the following cadence:

Week of August 17th
Week of August 24th
Week of August 31st
Week of September 7th
Week of September 14th

If a student activates their Handshake account during the campaign, they will stop receiving activation emails.

If you upload new unactivated undergraduate students to Handshake after August 17th, those students will kick off the same five week campaign the following week. For example, if you upload new unactivated undergraduate students the week of August 24th, they'll receive the campaign on the following cadence:

Week of August 31st
Week of September 7th
Week of September 14th
Week of September 21st
Week of September 28th

In this way, newly uploaded unactivated undergraduate students will be added to the activation campaign for the duration of the fall. This new structure ensures that new students always receive the activation campaign in a timely manner.

A few more details about the cadence:

Emails will be sent over the course of Tuesday - Thursday of each send week.
We will no longer be sending a heads up notification to participating school teams a week before each email is sent, but we are committed to maintaining the schedule described above.

Participation

To manage your opt-in preferences for the campaign, navigate to your feature preferences tab to indicate whether your institution would like to participate. You can opt in or out of these emails at any time.
- Please note! Only individuals who have the “Manage Feature Preferences” permission can opt into these campaigns. To learn more about this permission level, please refer to this help center article.

Any schools opted into our Summer 2020 campaign will be automatically added to the Fall 2020 campaign. You can opt out at any time.

Audience & Content

We will target undergraduate students—freshmen, sophomores, juniors, seniors—who have not yet logged into Handshake.
In addition to featuring recommended jobs, we will also be introducing relevant content, like employers to follow, recommended events and career fairs, statistics on available jobs and active employers, timely content from our student blog, and promotion of our mobile app.
The from field will be populated using the Default from name field for your school, which can be found on the Targeted Emails tab on the School settings page. If the field is blank the emails will list Handshake as the sender.
Check out examples of each week's email below. Note that these are templates and that content will change depending on the major and school year of the student:

Week 1 Example: